Iranian Journal of hand woven carpet

Role of New Design to Expansion and development of Hand-woven Carpet

Hasanali Pourmand

Nowadays new industrial developments and its effects on fashion and consumers' taste have changed the aesthetical paradigms. Therefore it is so important to look contemporary art works in aesthetic perspective as well as commercial one. Hand-woven carpets cannot be suitable and fruitful if ignore either aesthetic condition or commercial requisites. Hand-woven carpets are our national heritage so it is necessary to study this field for developing the place of hand-woven carpets. Market of hand-woven carpet is as important as artistic viewpoint and because of that, this article studies the place of new designs of carpets and its influence. Market system and addressee’s attitude toward new design are the most important issues. Data gathering process that is based on reaching the information from real samples and completing the questionnaires concludes that instigating the need in addressees by new design and also effective advertisements cause that we face with demand, consequently the market gives new order of design to the artistic to enter the market new design. So creative new designs in carpet will attract the interest of consumers and developing the use of hand-woven carpets may play a crucial role in expanding the use of these kinds of national heritage in near future.

Armenian and Irano-Armenian (Armani-baf) Rugs: A Comparative Study

Arezoo Soltani Nezhad

Armani-baf (Irano-Armenian Rug) is going to be thoroughly extinct. By the settlement of Armenians in some local provinces of Iran, preserving the original features of Iranian carpet and influenced by ancient Armenian tradition of carpet weaving, such carpets were woven at the period of Shah-Abbas, the Great. Having many cultural commonalities, Iranian and Armenian people have had a long lasting history of cultural and civilizational relations. So the features of their cultural traditions is clearly reflected in their wide range of art and craft styles. Even before the emigration of Armenians to Iran, carpet weaving has been a well-known craft among both mentioned people. Despite this, rather than Armenian tradition, the Irano-Armenian Rugs mostly represent the Iranian native tradition of carpet weaving. The analysis of this hypothesis is highly dependent on comparative study of two mentioned carpet weaving traditions, considering: design, color, and weaving specifications. Indeed here with a pragmatic approach the data, gathered through field (conversation) and library research, is analyzed on a descriptive-comparative basis.

Designing and Ranking Internal Marketing Mix Factors of Iranian Carpet

Amirhosein Chitsazian

Marketing mix is one of the most important devices that is used in marketing planning. Marketing mix refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different products. In this research at first we proposed five factor model for carpet marketing mix. Then we tested and ranked these factors. Findings showed that historical and artistic gentility is the most important factor in marketing mix. Then promotion, product, price and at last place are other factors in marketing plan.

Factors Affecting the Export of Turkmen Carpet

Abolfazl Esfandiari

The present study is an applied research using quantitative method. In the first step, the intended factors of marketing mix, production-export consortium and branding of Turkman carpet were studied in existing literature, and then, the quantitative method of questionnaire was used for collecting needed data and extracting basic factors. The questionnaire was prepared by the researcher. After gathering the questionnaires, the collected data were put in the SPSS software and were analyzed through various methods of inferential statistics. For measuring the significance of each component of the questionnaire, the five-point Likert scale, which has ordinal scales, was used to measure the factors and convert them to quantitative data, with giving each factor a number from 1 to 5. The data of the research was collected in a period from October of 2010 to September 2011, and the research was conducted in Golestan province. The population was constituted of five groups: 1. experts, who became expert in managing, scientific and research affairs related to carpet through working in this field; 2. exporters, who sell hand-woven carpets wholesale; 3. importers, who import Iranian hand-woven carpets from Iran into the target countries; 4. retailers, who sell the carpet to the consumers; and 5. weavers, consisting of all real or legal people who produce carpets in workshops or at homes, in cities or villages. For selecting the sample subjects from the first four groups, simple random sampling method was used; and the sample subjects of the fifth groups were selected through the Morgan table and simple random sampling. Therefore, 406 subjects were selected as samples with a balanced and appropriate proportion. By following up the project and informing about the research's goals, all questionnaires were filled out and delivered to the researcher. The Chronbach's coefficient alpha was 93%, and for prioritizing the variables, the Friedman test, and for supporting or rejecting the hypotheses, the binomial test was used. The conclusions show that all hypotheses were significant in export of Turkman hand-woven carpets. Among the hypotheses, the great potential of the province in producing hand-woven carpets was a strong point, and lack of attention to marketing mix, absence of a production- export consortium, and lack of attention to branding were of weak points, which need the especial attention of the provincial and export companies' managers and planners. At the end, besides presenting detailed conclusions and findings, the mentioned issues were summarized, and applicable suggestions were offered to the managers and experts, and also future similar researches.

Reducing the Deviation with Global Hand-Woven Carpet Market with an Emphasis on Information Technology

Ali Vandshoari

Globalization as a part of modern economy has been of huge controversies in different countries including Iran. Since Iran is attempting to increase its non-oil exports and its presence in global markets. Enduring in this competitive worldly market necessitates evaluation of tastes and creation of new markets for the products. Accordingly Iranian hand-woven carpets are among the top exports of the country is looking for a proper position in global trade. Traditional production and concentration on out-dated designs beside blind-weaving and neglecting the customers taste in target markets are the main reasons of the recession in its trade that are in an urgent need of reconsideration. Although carpet is of a great artistic value, its commercial value ought to be kept in mind as well. Studies show that there is a huge gap between carpet production in Iran and its marketing and evaluation of potential customers' taste around the world. It seems as if lack of interest in utilizing modern information technology tools among Iranian carpet traders abroad has caused them not receive enough information about customers' taste and as a result fail in relating the tastes and domestic production. This survey type descriptive study attempts to collect data through field, libraries and internet.

Grow and Birth of Adobe (khesht) and Freshen and Renovation of Carpet (Farsh) (A study on Gahan and Chaleshtoar Carpet)

Mohammad Ahyaee

Section 1- The research question was that what the difference between Adobe and carpet is? By decoding this code, besides revealing this esoteric relationship, many other unexplained cases about rug can be clarified. Then, concepts and variables were defined and the literature was studied. Section 2- This part dealt with methodology, and introduced population, sample, sampling design, data collection method, research tools, reliability and validity, study design, and data analysis method. Section 3- Data was described then analyzed and classified; after that questions were answered and hypothesis was tested which was confirmed. Section 4- To conclude, research findings were compared with the literature that have indicated a new viewpoint on rug issues; and finally limitations and suggestions were listed.