Dr Tahmoures Hasangholipour, Mrs Fatemeh Abbasi Bani, Mr Saeed Abbasi Bani,
Volume 10, Issue 25 (9-2014)
Abstract
This paper discusses how branding process of Persian carpet in the U.S. market does work and finally a model based on the performance of Persian carpet exporters has been derived. The population for this study consisted of Iranian exporters; about 130 exporters participated in this survey. A questionnaire including 59 questions was used to collect data and finally the data was analyzed using LISREL and the conceptual model was derived. The results show that Iranian exporters believe that they have control over the international branding activities in the U.S. Market; this has improved their level of brand orientation and international commitment to market development. The Persian carpet exporters view themselves as committed to the needs and requirements of the United States market and they perceive themselves totally brand oriented. In the Iranian exporters' opinion, marketing strategies used in the U.S. market, are working properly and these exporters are satisfied with the results of Persian carpet brand's financial performance in this segment. Finally, the model that emerged shows briefly the factors affecting performance of Persian handmade carpet brand in the U.S. market.
Dr Rasoul Abbasi, Mrs Zohre Kazemi,
Volume 14, Issue 33 (spring & summer 2018)
Abstract
The handmade carpet of Iran with outstanding cultural and artistic qualities is a product that has been registered in the non-oil export basket of Iran for decades as a significant commodity. The purpose of this research is to determine the importance of indicators for assessing promotional and promotional tools for handmade carpets and to determine the priority of tools used to introduce this product to customers in foreign target markets. The statistical population of this research consists of 19 experts and expert experts in exporting handmade carpets in Tehran province. Fuzzy AHP method was used to determine the weight of each index as well as to determine the priority of promotional and promotional tools. Were placed. Also, according to the TOPSIS method, exclusive exhibitions, media, commercial ads, publications, tourism tours in Iran, sales, sales representatives, price discounts and sales awards are the top priorities. The research results include suggestions for exporters and planners in this area.
Golsum Akbari Arbatan, Rasoul Abbasi,
Volume 15, Issue 36 (3-2020)
Abstract
In recent years, the wave of economic sanctions has overshadowed Iran's economy with the aim of reducing the financial power, national welfare and disbelief, and a new confrontation has opened up on the Iranian economy. With respect to special importance and role of carpet weaving and its place in the country's economy, identifying and studying the recent problems of hand-made carpet weavers along with economic sanction is essential. The purpose of this research is to formulate and validate a conceptual framework via thematic analysis through descriptive in-depth semi-structured interviews. The statistical population includes carpet weavers in Arbatan city in East Azarbaijan province, among whom 20 carpet weavers were selected by purposeful sampling and participated in this study. The findings show that the challenges in four main themes include individual challenges, production and sales challenges and administrators challenges and 33 sub-themes. Finally, according to the results of the research, suggestions have been made like the development of low-cost supportive financial facilities, systematization and organization of in-country raw material processing mechanisms and appropriate advertising in global markets to solve carpet weaving problems.
