Quarterly Scientific-Research Goljaam

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Nowadays, the hand-woven carpet industry has lost its status in international market due to economic issues and international policy towards Iran, moving it into a slow deterioration. On the other hand, the domestic market of hand-woven carpet has recessed in a way that even those few shoppers can’t afford buying carpets.

The hand-woven carpet market situation needs changes in cultural and economic terms. It is time to make use of modern methods and ways, in line with preserving originality and traditional cultural identity in design and color, in order to further boom this industrial art in global market. Carpet design, as an academic discipline, has the capability of training an educated social class with the ability to implement projects with current popular taste and world of education. Therefore, studies on this discipline and making it recognized in amongst traditional carpet marketers is crucially required.

This descriptive-analytic study, with its data being gathered through a field and library research, concludes that with the current economic conditions and the syllabus of carpet design as a discipline at hand, graduates of Carpet as a field of study, design and coloring, for instance, obtain the crucial skills needed to become a skillful designer, producer, export consultant etc. scientifically and technically. The final conclusion could be that the current recession of hand-woven carpet market needs young new thoughts. Old designs and colors do not respond to the needs of today’s confused market. Graduates of this field of study have the needed skills to consult with experienced producers, in order to achieve more of a financial productivity

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The advent of digital implements and techniques in the modern world, has changed the quality of the human life and also has influenced the traditional art of the nations. The traditional design as the most important step which the artistic creation take place in, has been affected by these evolutions and specially the arts like carpet are being influenced the most. Due to the two decades passing from entrance and stabilization of digital implements and techniques in Iran carpet design, it is indispensable to study their impacts in order to identify the threats and opportunities of these new tools in traditional art. On the other hand, artists and experts of this scope are the most competent references to evaluate the quality of these impacts. Accordingly, this study has been conducted to determine the impacts of digital implements and techniques on the traditional design through analyzing the ideas of the experts working in Iran carpet design scope. This is a qualitative research and its data has been collected through the library and the field survey methods by the in-depth interview with 9 persons of carpet design experts and artists and has been organized by Delphi method. Then they have been analyzed in the framework of grounded theory. The consequences of this study show that the carpet design experts have a consensus on synthesized attitude, admission of computer as a necessity or an opportunity and using it to preserve the artistic and cultural identity.