Mr Esmaeil Mazroui Nasrabadi, Phd Laya Olfat, Phd Maghsoud Amiri,
Volume 10, Issue 26 (3-2015)
Abstract
Supply chain management is one of the subjects that much attention has been paid to it. Today competition of companies is not important anymore but supply chains are competing, so paying attention to supply chain is necessary and vital. Performance enablers of supply chain have been studied in a scattered manner; however these efforts are not comprehensive enough. In this paper these enablers are studied and classified. This paper has been conducted for handmade carpet supply chain. Handmade carpet is one of industries that has a good position in Iran, however the number of performed scientific researches in this field in not enough. This research has done in Kashan and exploratory factor analysis and second-order factor analysis have been employed. After exploratory factor analysis, enablers are classified into some groups, i.e. leadership and management, knowledge and information management, cooperation, ethic, relationship in supply chain, performance measurement, capacity management and strategy. Among these factors, leadership and management and cooperation are more important. Finally, we provide some recommendations to improve these factors.
Maryam Mohammadisani, Esmaeil Mazroui Nasrabadi, Fathali Ghashghaeifar,
Volume 15, Issue 36 (3-2020)
Abstract
Customer satisfaction is essential for the survival of the organization. In recent years, Iran's hand woven carpet market has been occupied by rivals. This position is due to the lack of attention to customer satisfaction; hence, in this research, the identification and prioritization of the effective factors on the satisfaction of hand woven carpets customers is discussed. This research is done in two stages. In the first step, Delphi was used and in the second step, the Topsis method was used. The statistical population of this research in the first stage is handmade carpet experts and in the second step is hand carpet customers in Chaharmahal and Bakhtiari province. The first sample size is 15 people and the second sample size is 400 people using the Morgan table. The results of the research showed that the factors affecting the satisfaction of handmade carpets customers classified into 9 categories that are pre-sale, sales, after sales services, quality features, process characteristics, distribution system, economics, valuation, and artistic features. By using the Topsis method, the characteristics of the arts are all the more important and, in comparison with the whole of the factors, the component of the originality of the carpet is all the more important. As a result, it is proposed to work to preserve the originality of the handmade carpet, through the design and production of original carpets in accordance with the needs of today's customer and the prediction of its future needs.
