Showing 10 results for amini
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Seyyed Jalal Eddin Bassam,
Volume 7, Issue 18 (6-2011)
Abstract
Among various Persian carpet designs, medallion and medallion with spandrels designs have special status due to their both aesthetic and frequency of use in carpets. It seems that the medallion in Persian carpet has not achieved this significance only for its aesthetic aspects. In this paper, the significance of this pattern is investigated from symbolic point of view using library-based survey and content analysis. Medallion in the carpet has reached such maturity and aesthetic climax from both conceptual and appearance aspects that this can hardly be seen in other arts. Medallion pattern has developed from mythical beliefs and it symbolizes garden and pool; but its evolution to today's state is in fact the manifestation of the beliefs, thoughts and dreams of the Iranian Muslim artists that are manifested in a heavenly garden and spiritual space. On the other hand, visualizing heavenly concepts in the medallion departs from mortal and earthly state, and seeks introducing a holy space by using abstract patterns. In this way, an eternal world, which cannot be depicted in any mortal form, is portrayed by applying a symbolic rendition. For realizing all of its connotations, the designer and/or weaver chooses the center of the carpet to stimulate this prominent concept.
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Fariborz Seddighi Arfa’ei,
Volume 7, Issue 20 (3-2012)
Abstract
Handmade carpet is considered to be one of most important exporting commodities which enjoys a special place in international markets. However, it has not found such importance in domestic markets and, as a result, today handmade carpets are found much less than machine-made ones in Iranian homes. It comes to mind that such weak usage of handmade carpet can be mainly attributed to its high cost. In this survey research, different affluent and middle class districts of four cities, i.e. Tabriz, Ghom, Tehran and Isfahan, have been studied via four steps. The findings show that high cost of handmade carpets is not the only major factor of low usage of these carpet by the affluent classes of the society, but there are other factors which refer to the unawareness of these classes regarding the special properties of handmade carpets compared with the machine-made ones
Mr Seyed Mohammad Mehdi Mirzaamini, Mr Daryoush Kazempour,
Volume 8, Issue 22 (3-2013)
Abstract
The Safavid Era is considered as the golden age of Iranian carpet history, which in addition to beauty of pattern, motif and color, has yielded worthwhile concepts on its carpets. The lion motif is one of those motifs on carpets of Safavid Era which have been depicted as both a prey and a hunter. Repetition of, and emphasis on this motif, which contains diverse concepts and senses in Iranian and Islamic cultures as well as gnostic viewpoints, raise this question that what concepts are manifested by the motif of lion. Mowlana regards the lion as the symbol of God, God's names and traits, the symbol of fate, people of virtue and saints as well as symbol of Mohammad Prophet, Hazrat Ali, wisdom, thinking and even sensuality. However, in his view, the concept of the lion is further interpreted to be human and perfect human rather than other symbols. A meaningful relationship, in the visual and conceptual studies, can be seen among lion motif in the view of Mowlana and on Safavid carpets. In more than 10 samples of the carpets, where the lion motifs studied in different situation and diverse positions, it was observed and implied that the lion, after unwieldy and difficult struggle, reaches to the center of the universe, i.e. the medallion of the carpet, and finally attain human-like lion degree. This concept also is reflected in the ideas of Mowlana. This study has been performed using library method, as well as the case study of carpets of Safavid using content analysis method and by comparison of samples.
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Naser Yazdani, Mrs Shahdokht Rahimpour, Mr Yaser Hanifi, Mr Parviz Davoudianpour,
Volume 9, Issue 23 (9-2013)
Abstract
Increasing development of e-commerce in global extent encompass diverse and different products. The handmade carpet is one of such products traded by many websites around the worlds. However, in Iran e-commerce of handmade carpet has not been taken seriously. The results of previous studies have shown that the commencing such action is fully beneficial and useful. E-commerce, however, due to some reasons have not become possible until recently in Iran. This research is conducted using descriptive-surveying-analytical method using observational tools, and by distributing a questionnaire and desk study. Observation and analysis of foreign successful websites as well as study of active Iranian websites and interviewing with exporters of handmade carpet in Tehran revealed major causes and reasons of absence of Iran in this field. The results show that successful foreign websites technically and operationally have no complex tools and equipment which may need major investment. Thus, designing and launching similar website is also possible in Iran. However, regarding absence of training and necessary and required data among sellers and exporters and limited relationships with other countries and foreign banksdue to sanctions, they are not much willing to participate in this context. Its seems that by attracting foreign financial partners and financial support of the government in creation of equipped marketing websites, training of businessmen and producers, and legislation for copy right in the context of handmade carpet the grounds for introducing e-commerce of handmade carpet can be provided.
Mr Seyed Mohammad Mehdi Mirzaamini, Mr Mohammad Reza Shahparvari,
Volume 9, Issue 24 (3-2014)
Abstract
Hunting is a familiar phenomenon for human being, and appearance of “Hunting Motif” on the carpets in Iran, according to the remaining documents, can be dated back to the Safavid era,i.e. the Golden Age of Iranian Carpet. In this period, carpet-weaving elevated to the degree of excellent royal art, and carpet became a luxury, decorative and even commercial commodity. The nature and origin of the “Hunting Motif” can be mainly attributed to two main, and of course different, facts: reflection of lyrical royal image within royal hunting grounds and saber-rattling of the kings on the carpet, and expression of mythical and mystic meaning of hunting. Moreover, according to this research, mystic and symbolic concepts can be considered as the main reason of appearance this motif in Safavid carpets.That is because motifs of carpet have always reflected the safe “Garden of Heaven” for Iranian People, thus how can one find a reason for presence of the hunting motif, which reminds the violence, on the carpets? This paper provides an analysis and proposes a solution. Findings show that although there is a meaningful connection between saber-rattling and hunting motif in carpets, however, regarding the intent of the designer for presenting an image beyond the ordinary and terrestrial image, and modulation of hunting motif with symbolic elements such as angles, Simurgh (phoenix), lion and some animals with small wings and emphasis on the Gereft-o Gir motif and hunting of cow by lion, it can certainly be said that this motif speaks louder than a common royal entertainment, although with some exceptions. From a different perspective, this research can be regarded as a research of symbolism and semiotics of carpet design using non-decorative elements, which can play an important role for perception of the spiritual concept of carpet, and consequently, contemporary carpets will be understood as more spiritual works. This paper has analyzed eight samples of Safavid carpets (containing hunting motif) using analytical and descriptive method through desk study
Mrs Seyedeh Akram Oliyaei Tabaei, Mr Mohammad Reza Shahparvari, Mr Seyed Mohammad Mehdi Mirzaamini,
Volume 13, Issue 31 (spring & summer 2017)
Abstract
Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet advertising to increase the effectiveness and credibility based on consumer behavior has been done. The need for careful attention to the fact that the position of Iranian carpet as a floor due to a variety of consumer products according to existing tools and on the impact of advertising on consumer behavior and the approach to be considered further. Thus, with regard to the purpose of this research and the need to position electronic advertising on the carpet, The questions raised in this research is the most important of which is the Can Carpet electronic advertising models based on consumer behavior be evaluated? Which of the dynamics of communication and content on cognitive reactions, emotions and attitudes affect consumers?
The field study was conducted and documents and questionnaires for data collection library that the population of 103 was selected based on Morgan table. The population of the Iranian Internet users, all of which, they are familiar to the field of handmade carpets that somehow exposed to Internet advertising carpet or carpet had been linked sites, which have been included in the questionnaire. The aim of this study is to validate Internet advertising associated with carpet, a model based on the behavior of consumers as to the quality of the product offered good advertising. The results show that drivers with 0/51 cognitive impact on consumer response and 0/42 impact on the emotional response of consumers have the greatest impact 0/32 erotic content and cognitive impact on consumer response and the impact on the emotional response of consumers 0/28 and priorities more accurately to stimuli content of the communication driver. The drivers of content and communication have not been any impact on consumer attitudes according to the research that is necessary for the impact on Internet advertising content is associated with greater emphasis carpet.
Mr Seyed Mohammad Mehdi Mirzaaamini, Dr Iman Zakariaee Kermani, Dr Mohammad Reza Nili Ahmadabadi,
Volume 13, Issue 32 (autumn and winter 2018)
Abstract
Handmade Carpet has very importance roles in economics of the country and resilient economy. This importance by of features the artistic, economic and other characteristic. In this time, Academic education plays an important role in the growth of this arts-industries. Therefore, it is essential to accurate assessment of the course. In this study post graduate course in carpet was evaluate at based on CIPP model. The research methodology has been quantitative-qualitative and statistical Society are master Students, graduates and professors in course study. This research was carried out with questionnaires of 219 samples in four dimensions of necessity, infrastructure, purposes and needs. A randomized sampling method was selected from the administrated universities. The validity of the questionnaire was 816/0 by alpha Cronbach. In additional to statistical population 23 experts were interviewed. The interview by social snow ball method and sample saturation. The result shows the necessity this course is confirmed. But cultural and labor market infrastructure have not been considered of this course and needs review. There is also a significant difference between the view of the labor market and academics needs to substantial in both.
Dr Alireza Amini, Dr Esmail Mazroei Nasrabadi, Mrs Tayebeh Jafari,
Volume 14, Issue 33 (spring & summer 2018)
Abstract
Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has been investigated. The interest population of this research is handmade carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on marketing emphasizes and marketing effectiveness in handmade carpet. Moreover, marketing emphasizes mediate the relationship between adaptive selling behavior and marketing effectiveness.
Mrs Seyedeh Akram Oliyaei Tabaei, Seyed Mohammad Mahdi Mirzaamini,
Volume 14, Issue 34 (3-2019)
Abstract
Fars province is one of the centers for producing handmade carpets. This Province according to the division in the nomadic section Includes: Three tribes of Qashqai, khamseh and lor. And distributed north to south of the province in various urban and rural areas. This makes fars province one of the most valuable place in carpet waeving in Iran and a carpet exporter in the world. Climate type and climatic conditions of this province cultivate various species of plants in the land, each of which combines with each other and different mordant , creates a variety of colors in the dyeing of fibers. This research is aimed at discovering the events and memories of the dyeing process, the type of color choices and the taste of rural and nomadic Persian weavers by oral history method.Oral history is in fact a consciously dialogue between two people about the dimensions of past events, both of which have historic significance and recorded to become a document and its durability. Oral history, as a research method from the beginning to the end, involves numerous, long, and timely stages. Which, if it meets its standards, will have tremendous results . And its purpose is merely to record the lost historical documents, such as memories, experiences, and knowledge of people directly related to the topic in question. This process, in this research, was conducted through interviewing and away from any interference with and application of the researcher's personal views, merely to record the memories of individuals. In this qualitative research, Semi-structured interview tool was interviewed with 42 factors of rural and nomadic carpet Fars. Sampling method was selected as snowball or incremental and sample size based on theoretical saturation. Dyeing of fibers in Fars tribes was done annually in the spring and after wool picking and washing the fibers. These tribes usually used of plants that are in their tripes, which is why it is possible that one of the reasons for the darkness of carpets in the Arabian and eastern parts of Fars with carpets of Qashqai tribes and western regions, the same difference in the type of plants available to them. Fars province was one of the areas that used of chemical dyes after many years later. As the tribesmen did not know the proper dyeing process with these chemicals, they were treated like natural dyes, and sometimes they used natural teeth to fix it, which did not affect the color of the dye. Therefore, they do not wash their woolen linen, which are painted with chemical dyes, and usually replace and sell it after several years of use. Until in the 1970s, several producers such as Seyyed Razi Miri, Gholamreza Zolanvari and Abbas Sayyah re-tried to revive natural and vegetative dyes, and now the province has the most use in using these dyes in its nomadic and rural productions.
Mr Seyed Mohammad Mehdi Mirzaaamini, Dr Iman Zakariaee Kermani, Dr Mohammad Reza Nili Ahmadabadi,
Volume 15, Issue 35 (9-2019)
Abstract
Handmade Carpet education at the university was based on the requirements for bachelor in 1996 and was approved the master course in 2010. One of the Carpet supporters concerns about creating and development this course, was curriculum, faculty, students and resources science. This research is aimed at studying the inputs of the carpet master according to the CIPP model, quantitative and qualitative method with researcher and interview. Also, statistical society in quantitative section is students, graduations and professors at universities. This section possible sampling method was 264 selected. Also quantitative section statistical experience carpet 46 sampling. Incremental analysis the result of qualitative used by thematic analysis and results of qualitative used by descriptive, inferential and statistical. This results show this inputs master if the carpet is low level and needs are review this fields in the meantime, the variable is in four the ranking. Evaluation and review curriculum on based with changes in society and students. Also, attraction of a specialist carpet expert is on of the research propose.
