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Showing 5 results for jafari
the Angel Pattern on Persian Carpets
Dr Qobad Kiyanmehr, Dr Hossien Mirjafari, Mrs Azadeh Pashootanizadeh,
Volume 6, Issue 15 (6-2010)
Abstract
There is a spiritual & intellectual power in Persian carpets which connects to the terrestrial world. Plant patterns that make gardens not only symbolize paradise in the heart of carpets; but also the patterns in the borders which sometimes are decorated by angels represent the spiritual world. Maybe the position of angels indicates the initial stage before paradise gate (in the middle of the carpet) and Judgment Day, which our acts will be evaluated by angels and God will visit us, or it comes from other Persian archetype that has intellectual power, known as Farvahr. This research is tried to find and analyze roots of the angel shape by the form of Farvahr archetype, and we use holy Verses and religious stories as documents for proving the cause of its human shape with two wings. Writers try to prove that the Angel pattern is connected conceptually with the symbol of Farvahr 

Recognition and classifying the Drivers of green supply chain for hand-woven carpet
Dr Esmaeil Mazrouinasrabadi, Mrs Taybeh Jafari,
Volume 13, Issue 31 (spring & summer 2017)
Abstract
The green supply chain is based on the integrity of environmental management and supply chain management to control Environmental Impact on Product Lifecycle Through Co-ordination of All Suppliers of Supply Chain. The purpose of this research is to identify and categorize green supply chain drivers in the hand woven carpet industry. The statistical population of this research in first stage is hand woven carpet experts and in the second stage are members of the supply chain of hand woven carpet industry, including raw material suppliers, sellers, manufacturers, etc. First, using the team of experts, among the 34 variables mentioned in the questionnaire, 17 items were selected as the main drivers of the green supply chain in hand woven carpet industry then another questionnaire was distributed among the members of the supply chain. Using exploratory factor analysis, the factors were classified into five categories. Using the AHP method, the priority of each categories are information, regulation, competition, logistics and marketing. At the end, suggestions such as the development of e-commerce and the cooperation of competitors have been given to improve the supply chain performance.

Structural model of the effect of adaptive sale behavior strategy on marketing effectiveness: mediated role of marketing emphasis in handmade carpet industry
Dr Alireza Amini, Dr Esmail Mazroei Nasrabadi, Mrs Tayebeh Jafari,
Volume 14, Issue 33 (spring & summer 2018)
Abstract

Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has been investigated. The interest population of this research is handmade carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on marketing emphasizes and marketing effectiveness in handmade carpet. Moreover, marketing emphasizes mediate the relationship between adaptive selling behavior and marketing effectiveness.         


To Which Historical Period Does the Rug-Weaving Art in Bijar Garous Belong?
Ms Hoda Jafari,
Volume 15, Issue 35 (9-2019)
Abstract

Bijar Rug (Iron Rug) or Garous Rug is one of the most famous Iranian rugs in the world. Its world-wide reputation raises the question that to which historical period, does this artwork of Bijar belong? In the present study, to answer this question, the researcher has endeavored to investigate the position of mythical images and patterns in Bijar rug art, and then the mentioned images and concepts were studied in rugs with Kurdistan Baghi and Charbagh Patterns; finally codified rugs and carpets woven in Bijar were taken into consideration. The purpose of the present study was to estimate how old rug-weaving art in Garous Province is. The methodology of the research consisted of interviews, studying books, journals, and articles, and visiting the museums in order to investigate the images of Bijar Baghi, Charbagh and codified rugs. According to the researcher’s investigations, it can be stated that mythical images drawn on Bijar rug are influenced by the western civilizations of Iran Plateau appearing in the form of mythical symbols such as animals and plants; thus this rug-weaving art dates back to millenniums B.C. Also the existence of rugs woven in Safavieh, Qajar, and Pahlavi periods is the indication of prevalence and fame of this art in Iran and all over the world.


Investigation of the meaning the ansaiant Iranian mythical images on klim Bijar Garous
Hoda Jafari,
Volume 17, Issue 40 (9-2021)
Abstract

Bijar klim, or, garous klims, one of the most famous Iranian klim in the world. Its world-wide repution raises the question that what are the meaning, the images, portrates, mytihcals images and pattern in Bijar klim art? To answer this question, the author of the article has tried to study the design of mythological images of ancient Iran in Bijar Klim Art were teken in to consideration, archaeological, history, garfigh, researches. The purpose of the author is to investigate the mythological concepts and symbols of ancient Iran on Bijar Garous Klim
Methodology was cnonsisted of interviwers with experts  (Klim weavers, Klim Disigners and klim marketer) and literature review(articles, books,journals ) on the the meaning mythical images. The interview framework was semi-structured.
Pupulation and sampels: 200 Klim, 23 Klim experts in Bijar, were selected through convenience sampling and interviewed.
Data analysis: Data was obtained with content analysis.
Results: According to the searches investigation.it can be stayed mythical images drawn on bijar klim are flunced by the western,civilization of iranplatea,.mesepotamia, central Asia, belives, culthural creets, acceptance cermonia l and correspondent  religion, appearning in the mythical. symbold such as animals and plants.
 

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