Quarterly Scientific-Research Goljaam

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Handmade carpet as biggest and most original handicraft in Iran, in terms of employment speially in rural areas as well as in terms of non-oil exports has an important place and a significant proportion of GDP accounted for this. Research shows that the industry has faced significant challenges in recent years. Turkmen handmade carpet with outstanding dimensions and values of economic, social and cultural, production and supply dehumidified, but from the before years producing has taken a downward trend. On the basis this study is to identify and analyze the causes of depression in carpet industry in 10 Villages of Gonbad-e Qabus Township. Studied areas are in Sultan Ali, Fajr, Agh Abad and Baghli Marama sub-districts in Gonbad-e Qabus. Research methodology is combined and Extractive. First, using semi-structured interviews the causes of carpet depression from the perspective of industry experts in the study area using a coding method were analyzed which shows that the main reason of carpet weaving depression in 10 villages. Then the results of this part of the research, was basis of design the questionnaire. Questionnaire designed within the Likert scale framework, rural women 'views in relation to the causes of handmade carpet industry downturn was identified. T test and Hierarchical clustering analysis was used for analyzing questionnaire data. The view of respondents, shows that the Intra- group "lack of supportive government policies for carpet" and "weak economic aspects of rural development planning", respectively, have the greatest impact on the industry, and "lack of creativity and innovation in the field of design, color, map and quality of raw materials" and "technological backwardness in the production of carpethaveleast impact on the study villages.

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For a long time, the handmade carpet of the Markazi province, especially the Sarouq brand, With A few hundred years old has been recognized as one of the symbols of Iranian art and culture in Iran and has played an important role in employment, non-oil exports and the Introducing the province art. Unfortunately, in the last decade, the province's carpet share has fallen sharply from domestic and foreign market and this old art-industry has encountered a lot of difficulties, where the number of producers and activists in this field significantly reduced. This paper studies the qualitative and strategic analysis of handmade carpet in Markazi province, rooting downgrades and providing appropriate solutions for the exit from this depression. In this paper, we have been used library method and various tools such as completion of questionnaires and interviews with stakeholders, experts and activists in the field of Art- Industry of Carpet of the province. Then, with using SWOT technique, analyzed he strengths, weaknesses, opportunities and threats of this art-industry and finally, solutions have been developed to achieve priorities based on its development orientations in the province. The results of this study indicate the defensive position of the carpet in the domestic and foreign markets, and, according to this, presented strategies and policies, functional tactics In order to exit the current depression. The main developed strategies are " Needs assessment, compilation, implementation and evaluation of regular educational program at different stages and levels in the field of art- industry of carpet", "Improving the quality of handmade carpets in the province through woven carpets identification, standardization, monitoring and evaluation" and "Applying new marketing methods and effective planning to introduce handmade carpets brands in order to penetrate new markets and increasing the share of existing markets."

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Customer satisfaction is essential for the survival of the organization. In recent years, Iran's hand woven carpet market has been occupied by rivals. This position is due to the lack of attention to customer satisfaction; hence, in this research, the identification and prioritization of the effective factors on the satisfaction of hand woven carpets customers is discussed. This research is done in two stages. In the first step, Delphi was used and in the second step, the Topsis method was used. The statistical population of this research in the first stage is handmade carpet experts and in the second step is hand carpet customers in Chaharmahal and Bakhtiari province. The first sample size is 15 people and the second sample size is 400 people using the Morgan table. The results of the research showed that the factors affecting the satisfaction of handmade carpets customers classified into 9 categories that are pre-sale, sales, after sales services, quality features, process characteristics, distribution system, economics, valuation, and artistic features. By using the Topsis method, the characteristics of the arts are all the more important and, in comparison with the whole of the factors, the component of the originality of the carpet is all the more important. As a result, it is proposed to work to preserve the originality of the handmade carpet, through the design and production of original carpets in accordance with the needs of today's customer and the prediction of its future needs.