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Showing 2 results for oliyaei tabaei

Mrs Seyedeh Akram Oliyaei Tabaei, Mr Mohammad Reza Shahparvari, Mr Seyed Mohammad Mehdi Mirzaamini,
Volume 13, Issue 31 (spring & summer 2017)
Abstract

Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet advertising to increase the effectiveness and credibility based on consumer behavior has been done. The need for careful attention to the fact that the position of Iranian carpet as a floor due to a variety of consumer products according to existing tools and on the impact of advertising on consumer behavior and the approach to be considered further. Thus, with regard to the purpose of this research and the need to position electronic advertising on the carpet, The questions raised in this research is the most important of which is the Can Carpet electronic advertising models based on consumer behavior be evaluated? Which of the dynamics of communication and content on cognitive reactions, emotions and attitudes affect consumers?

The field study was conducted and documents and questionnaires for data collection library that the population of 103 was selected based on Morgan table. The population of the Iranian Internet users, all of which, they are familiar to the field of handmade carpets that somehow exposed to Internet advertising carpet or carpet had been linked sites, which have been included in the questionnaire. The aim of this study is to validate Internet advertising associated with carpet, a model based on the behavior of consumers as to the quality of the product offered good advertising. The results show that drivers with 0/51 cognitive impact on consumer response and 0/42 impact on the emotional response of consumers have the greatest impact 0/32 erotic content and cognitive impact on consumer response and the impact on the emotional response of consumers 0/28 and priorities more accurately to stimuli content of the communication driver. The drivers of content and communication have not been any impact on consumer attitudes according to the research that is necessary for the impact on Internet advertising content is associated with greater emphasis carpet.


Mrs Seyedeh Akram Oliyaei Tabaei, Seyed Mohammad Mahdi Mirzaamini,
Volume 14, Issue 34 (3-2019)
Abstract

 Fars province is one of the centers for producing handmade carpets. This Province according to the division in the nomadic section Includes: Three tribes of Qashqai, khamseh and lor. And distributed north to south of the province in various urban and rural areas. This makes fars province one of the most valuable place in carpet waeving in Iran and a carpet exporter in the world.   Climate type and climatic conditions of this province cultivate various species of plants in the land, each of which combines with each other and different mordant , creates a variety of colors in the dyeing of fibers. This research is aimed at discovering the events and memories of the dyeing process, the type of color choices and the taste of rural and nomadic Persian weavers by oral history method.Oral history is in fact a consciously dialogue between two people about the dimensions of past events, both of which have historic significance and recorded to become a document and its durability. Oral history, as a research method from the beginning to the end, involves numerous, long, and timely stages. Which, if it meets its standards, will have tremendous results . And its purpose is merely to record the lost historical documents, such as memories, experiences, and knowledge of people directly related to the topic in question. This process, in this research, was conducted through interviewing and away from any interference with and application of the researcher's personal views, merely to record the memories of individuals. In this qualitative research, Semi-structured interview tool was interviewed with 42 factors of rural and nomadic carpet Fars. Sampling method was selected as snowball or incremental and sample size based on theoretical saturation. Dyeing of fibers in Fars tribes was done annually in the spring and after wool picking and washing the fibers. These tribes usually used of plants that are in their tripes, which is why it is possible that one of the reasons for the darkness of carpets in the Arabian and eastern parts of Fars with carpets of Qashqai  tribes and western regions, the same difference in the type of plants available to them. Fars province was one of the areas that used of chemical dyes after many years later. As the tribesmen did not know the proper dyeing process with these chemicals, they were treated like natural dyes, and sometimes they used natural teeth to fix it, which did not affect the color of the dye. Therefore, they do not wash their woolen linen, which are painted with chemical dyes, and usually replace and sell it after several years of use. Until in the 1970s, several producers such as Seyyed Razi Miri, Gholamreza Zolanvari and Abbas Sayyah re-tried to revive natural and vegetative dyes, and now the province has the most use in using these dyes in its nomadic and rural productions.
 


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