Mr. Mehrdad Shahbazi Manshadi, Associate Professor Habibollah Salarzehi,
Volume 12, Issue 30 (autumn and winter 2017)
Abstract
On the one hand, due to reduce oil revenues and the need for the exchange of non-oil export, especially carpet industry as the most important goods of non-oil export and on the other hand, due to the downward trend of carpet export as a national brand in the global market and overtaking countries such as China and India from Iran in recent years, the purpose of this study is to identify and prioritize strategic effective components on Hand-woven Carpet industry as a national brand in the global market. To achieve this purpose, we used the integrated approach for strategic and hierarchical analyses. First, we conducted directed and free interviews with a number of experts in the industry in order to identify the weaknesses, strengths, opportunities and threats with deep library studies and to collect the qualitative data. Also, for collecting documentary information, we used two questionnaires to prioritize and measure the relative importance of effective factors. According to analysis of the research results, the most important effective internal factors on the industry's position include: to be reliable and well-known the brand of Iranian carpet, and the lack of attention to requests, needs and tastes of the world market and the most important effective external factors on the industry's position include: the opportunity of terminating international sanctions in regard to Joint Comprehensive Plan of Action (JCPOA) and the threat of entry the foreign competitors with more advanced facilities and reducing market share in recent years. Also, the aggressive strategy (Strength, Opportunity) was selected as the superior strategy for the promotion of position in the industry. According to the results, it is suggested that activists in this industry establish a comprehensive plan to identify untapped and intact world markets, capital entry and foreign expertise, optimizing resource consumption and reducing the cost of product, reinforcement of order -taking and finally, improving the distribution and sales channels by relying on knowledge of information technology.
Zahra Cheraghi, Habib Shahbazi, Seyed Mehdi Hosseyni Nia, Mohammad Eskandari,
Volume 17, Issue 39 (8-2021)
Abstract
Abstract
Kilim handicrafts are common women's craftworks in some nomadic and rural areas of Iran. These handicrafts have various textures and patterns in different parts of the country, which in some parts are representative of the culture of that region. One of the common arts in Lorestan province is kilim weaving, using traditional patterns that have undergone various changes over time. Some of the prominent features of this art in this region ar symmetry, variety, abstraction, and graphicity of the designs. The designs of Lorestan kilims have been indicants of the people's beliefs, convictions and traditions which have been passed down from generation to generation, for many years. The main purpose of this study is to investigate the patterns of Lorestan kilim and the effective factors of their emergence. The main purpose of this study is to study the most important designs used on the carpets of Kuhdasht city with the influence of the culture of the people of the region and also the effective factors in their emergence. The main questions of this research are posed as follows; How many types of hand-woven kilims are in this region? And which factor has been effective in the emergence of Lorestan kilim's patterns and designs? The research method of this study is descriptive-analytical. Data collection method of the study is library and field. This study deals with qualitative analysis of the studied samples. The results of this study indicate that the patterns woven in Lorestan kilims are as following: Ritual and mythological motifs (cypress, the tree of life (pine) along with chamois, the Mother Goddess, mountain), animal and bird motifs (chamois, horse, rooster, duck), motifs of banquets and mourning ceremonies (dance), plant motifs and motifs derived from religious beliefs (patterns of the Howz). It can also be said that most of the designs used in these handicrafts have been continually inspired by the designs of Lorestan bronze up to this day.
