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Showing 5 results for shahparvari
Dying of Wool Fiber Using Damask Rose Residue Obtained from Process of Rose Water Extraction and Comparing It with Pomegranate Colorant
Mr Mohammad Reza Shahparvari, Dr Seyed Jalal-Eddin Bassam,
Volume 7, Issue 19 (9-2011)
Abstract
 Every year, during rose water extraction a huge amount of damask rose residue is produced. The transportation and disposal of these waste materials create some problems including an increase in the price of the produced rose water. In this study the use of damask rose residues in dyeing wool is assessed and a method for its use as a colorant in natural dyeing is offered. Dyeing was carried out by using the material along with some mordants such as alum, copper sulphate, iron sulphate, chlorine and tin and also without mordant by adopting pre-mordanting technique. Various amounts of mordants and colorants were used. Comparing the obtained color hue with those from other traditional colorants, it was observed that the color hue obtained from damask rose residues was greatly similar to the color hue gained from pomegranate peel. These two color hues were analyzed and compared using the carpet weavers’ views as well as measuring wash and light fastness properties using experimental methods. The results indicate that damask residues can be used as a new natural colorant particularly in carpet production. This can provide a new colorant with minimum expenses, reduce the price of rose water extraction, and prevent environmental pollution.

Studying the Nature and Origin of Hunting (Shekar) Motifon Safavid Carpets
Mr Seyed Mohammad Mehdi Mirzaamini, Mr Mohammad Reza Shahparvari,
Volume 9, Issue 24 (3-2014)
Abstract
Hunting is a familiar phenomenon for human being, and appearance of “Hunting Motif” on the carpets in Iran, according to the remaining documents, can be dated back to the Safavid era,i.e. the Golden Age of Iranian Carpet. In this period, carpet-weaving elevated to the degree of excellent royal art, and carpet became a luxury, decorative and even commercial commodity. The nature and origin of the “Hunting Motif” can be mainly attributed to two main, and of course different, facts: reflection of lyrical royal image within royal hunting grounds and saber-rattling of the kings on the carpet, and expression of mythical and mystic meaning of hunting. Moreover, according to this research, mystic and symbolic concepts can be considered as the main reason of appearance this motif in Safavid carpets.That is because motifs of carpet have always reflected the safe “Garden of Heaven” for Iranian People, thus how can one find a reason for presence of the hunting motif, which reminds the violence, on the carpets? This paper provides an analysis and proposes a solution. Findings show that although there is a meaningful connection between saber-rattling and hunting motif in carpets, however, regarding the intent of the designer for presenting an image beyond the ordinary and terrestrial image, and modulation of hunting motif with symbolic elements such as angles, Simurgh (phoenix), lion and some animals with small wings and emphasis on the Gereft-o Gir motif and hunting of cow by lion, it can certainly be said that this motif speaks louder than a common royal entertainment, although with some exceptions. From a different perspective, this research can be regarded as a research of symbolism and semiotics of carpet design using non-decorative elements, which can play an important role for perception of the spiritual concept of carpet, and consequently, contemporary carpets will be understood as more spiritual works. This paper has analyzed eight samples of Safavid carpets (containing hunting motif) using analytical and descriptive method through desk study

Symbolic expression of numbers in carpet
Mohammadreza Shahparvari , Dr Jalaledin Bassam ,
Volume 12, Issue 29 (9-2016)
Abstract

Carpet is one of the Iranian arts that is shaped in direct interaction with designers and weavers and therefore is a visual expression of their beliefs and ideas. This statement of beliefs, originates from the artist’s mentality influenced by culture, customs and religious teachings of society which is then traced on the vertexes of the carpet in different arrays and in the form of various designs. For this reason, various issues have been incorporated in carpet with a symbolic expression and each imply a cultural and religious concept. In the mist of this, numbers have a deep root in the culture of this country and was divided into two types: quantitative and qualitative. Qualitative aspect, or in other words, the symbolic and meaningful dimension of numbers has long been in consideration and the application of numbers in the arts of this country can be considered as a sign of the grand position of the symbolic aspect of numbers in different eras.

This article reviews the place and symbolic use of numbers in carpet with analytical method and library data collection. The results show that the numbers one, three, four, five, six, seven and eight have been symbolically used in different carpet designs. This application implies that the organization of images and designs has been based on the symbolic meanings of these numbers. Furthermore, it can be been seen that some carpet patterns and designs have been named based on their numerical format, thus strengthening the role of numbers in carpet and conveying the symbolic meaning they possess. These patterns, which are influenced by the cultural and religious teachings of the society, have been employed by designers and weavers and have been the source of inspiration for their designs.


Carpet assess the impact of online advertising with an emphasis on consumer behavior
Mrs Seyedeh Akram Oliyaei Tabaei, Mr Mohammad Reza Shahparvari, Mr Seyed Mohammad Mehdi Mirzaamini,
Volume 13, Issue 31 (spring & summer 2017)
Abstract

Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet advertising to increase the effectiveness and credibility based on consumer behavior has been done. The need for careful attention to the fact that the position of Iranian carpet as a floor due to a variety of consumer products according to existing tools and on the impact of advertising on consumer behavior and the approach to be considered further. Thus, with regard to the purpose of this research and the need to position electronic advertising on the carpet, The questions raised in this research is the most important of which is the Can Carpet electronic advertising models based on consumer behavior be evaluated? Which of the dynamics of communication and content on cognitive reactions, emotions and attitudes affect consumers?

The field study was conducted and documents and questionnaires for data collection library that the population of 103 was selected based on Morgan table. The population of the Iranian Internet users, all of which, they are familiar to the field of handmade carpets that somehow exposed to Internet advertising carpet or carpet had been linked sites, which have been included in the questionnaire. The aim of this study is to validate Internet advertising associated with carpet, a model based on the behavior of consumers as to the quality of the product offered good advertising. The results show that drivers with 0/51 cognitive impact on consumer response and 0/42 impact on the emotional response of consumers have the greatest impact 0/32 erotic content and cognitive impact on consumer response and the impact on the emotional response of consumers 0/28 and priorities more accurately to stimuli content of the communication driver. The drivers of content and communication have not been any impact on consumer attitudes according to the research that is necessary for the impact on Internet advertising content is associated with greater emphasis carpet.


Study of Compatibility of natural dyes in dyeing of woolen yarn without mordant and mordant with potassium alum sulphate
Mr Mohammad Reza Shahparvari, Dr Siyamak Safapour, Dr Kamaladin Gharanjig,
Volume 13, Issue 32 (autumn and winter 2018)
Abstract
To increase the color range of textile. Dyeing is to be done with more than one color-shedding substances, However before the conduction of Dyeing with the form of combining color-substances, the capability and probability of the combination, that is to be tested with the scale of degree in compatibility, has to be considered.
Bearing in mind the necessity of producing a high range of color in hand-woven carpet and importance of compatibility in dyeing materials, this research is looking for the extent of compatibility in color, substances including: Madder, weld, Prangos ferulacea and walnut shell on woolen thread, Raw and mordanted with aluminum sulfate as one of the means of estimating compatibility
The result has shown that the dyeing capability in woolen thread with walnut shell in comparison with three other color shedding substances is variable. thus the similarity in extent of compatibility in three color- shedding substances: Madder substances: madder weld and Prangos ferulacea shows the high compatibility they have in common.
However differences in the diagram of dyeing of walnut shell shows little compatibility of these substances in getting combined with madder, weld and Prangos ferulacea.
After the calculating the capacity of dyeing in each of coloring substances woolen thread (on the basis of even combination of four dyeing substances with three different ratio) was dyed. The result shows that dyeing compatibility in Madder, weld and Prangos ferulacea in combination with each other is good to excellent in diagram. While combination of walnut shell with three other color substances caused very low compatibility. In addition to that, results show the effect of density and using dents in coloring.
On the whole result of this research have shown that dyeing substances madder weld and Prangos ferulacea have high compatibility with each other and have combination compatibility in the same range while possibility of combining three substances with walnut shell, duo to low compatibility is very low. The way of conducting this research is pragmatic and gathering of all the information is laboratory and library-based.

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