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Showing 24 results for Handmade Carpet
investigate and Classify the Most Important Effective Components of P7 Marketing Mix on Demand for handmade Carpets (Case Study of Sistan Handmade Carpets)
Zohreh Amiri Sardari, Mr Mohim Shihaki Tash, Mr Aligholi Roshan,
Volume 15, Issue 36 (3-2020)
Abstract
Sistan's handmade carpet is a legacy left from authentic Iranian culture and tradition which is now in decline. The decline in sale has lead to reduction in production of these carpets. The purpose of this study is investigating the status of the marketing process based on the 7P model (product, price, place, promotion, people, process, physical evidence) in Sistan handmade carpet industry. This research is descriptive-survey, also sampling method is random clustering and sample volume is 81 people. The validity of the questionnaire was calculated based on the theory of professors and industry experts and its reliability was calculated using Cronbach's alpha test and composite reliability. The collected data were analyzed using Partial Least Squares (PLS) and structural equations, the results of which showed that 6 components except the place component were significant. The results of paired comparisons of 7P components were obtained by AHP method. The results obtained from the AHP method are the most effective 7P components in the handmade carpet industry of Sistan with product weight of 0.331 and then individuals’ component with weight of 0.322.

Investigating the Factors Affecting the Export of Handmade Carpets in Iran: A Nonlinear Distributed Lag Technique (NARDL)
Ali Kavand, Darioush Hassanvand, Reza Maaboudi,
Volume 15, Issue 36 (3-2020)
Abstract

The present study examines the nonlinear dynamic relation among the factors affecting the export of Iran handmade carpets between 1352- 95, and focuses on the macroeconomic variables. For this purpose, the Nonlinear Autoregressive Distributed Lag (NARDL) Technique is used. The results indicate that there is a nonlinear short-run and long-run relation among the variables of the model. Among the variables, two variables of carpet prices and world income have both asymmetric effects on handmade carpet exports in the short-run and long-run. In the other words, the positive and negative changes in the price of handmade carpet, both in the short run and long run have different effects on export of handmade carpets. In the case of the world income, the effects of positive and negative shocks are significant and have the expected signs in the short run. In the long run, the negative shock of world income has also the expected sign and is significant. In the long run, the positive world income shock, although has the expected sign, but it is not significant. Furthermore, according to the theory, increasing the production of the handmade carpets and the real exchange rate has the expected effect and are significant. Finally, the rate of adjustment of the model from short-run to long-run equilibrium is about 0.72. In the other words, the amount of error correction and decreasing of deviation from long-run equilibrium in each period is about 0.75.


Factors affecting the perceived risk of Kerman handmade carpet customers and its role on their attitude and intention to buy
Homa Mousanejad, Mohammad Shaker Ardakani,
Volume 16, Issue 37 (9-2020)
Abstract
Handmade carpet as an art-industry is one of the most important and widely used handicrafts in Iran. Despite its historical background and antiquity in our country, handmade carpets need extensive research in terms of thematic and content knowledge, especially from a scientific approach. Paying special attention to the perceptual and attitudinal factors of handmade carpet customers can be a great help in the production and marketing of this original art. Therefore, the purpose of study is to investigate and analyze the role of the three factors of trust, price awareness and homogeneity intention on the perceived risk in buying Kerman handmade carpets and the effect of this risk on the attitude and intention to buy. The statistical population of the study was all customers of Kerman handmade carpets that 100 of them were selected as the sample by in-access sampling method. Research data was collected using library and internet resources in the theoretical section and standard questionnaires in the survey section. The reliability and validity of the questionnaires were confirmed based on Cronbachchr('39')s alpha, Combined Reliability (CR) and AVE. To analyze the data in the descriptive part, SPSS software and in the inferential part to test the model and hypotheses by structural equation modeling (SEM) with a partial least squares approach, Smart PLS2 software has been used. The research findings showed that based on the fitness indices, the research model has a suitable and relatively good fitness. The results also showed that perceived risk affects the customerschr('39') attitude and intention to buy at 0.36 and 0.27, respectively. Also, the customerschr('39') attitude has been effective on the intention to buy by 0.43. Based on the results, among the three factors affecting the reduction of customerschr('39') perceived risk, the most decreasing effect was 0.49 on trust and then price awareness (0.27), and the decreasing effect of the homogeneity intention on perceived risk was not significant.

Identifying and rating factors of preventing the formation of industrial cluster (A case study in North Khorasan Handmade Carpet Industry)
Meysam Ebrahimi, Abbasali Rastgar, Mohsen Shafiee Nikabadi,
Volume 17, Issue 40 (9-2021)
Abstract
both The art of keeping it all in the And increase staff productivity The art of imitation by competitors is Model is based on industrial cluster. The aim of this study is That with the study of participants perceptions and beliefs To identify barriers factors to the formation of industrial clusters should Khorasan Carpet. In this study, Q methodology was used as an integrated approach. Participants in this study is 10 cases of managers, and producers of Khorasan Carpet. Were positively associated with research. This discourse space Have been collected from various sources After evaluating and summarizing the discussion Among the 134 Meter 52 For example, the following SQL statements (batch Q) The opinions of experts were. After collecting data from SQL sorting The data were analyzed using Q factor analysis. Distribution analysis showed that Paradigm can be 3 Distinct (Lack of appropriate infrastructure support and Lack of support and supplementary units, Terms weavers) Participants in the study Barriers to the formation of industrial clusters in North Khorasan Carpet Identified Approximately 62.8% of the total Of the total variance explained. Importance and priority barriers identified Patterns were obtained in based on subjective pattern and finally proposed some ways for omitting Identified pattern In order to implement the model of industrial clusters in the carpet industry
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