Quarterly Scientific-Research Goljaam

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Customer satisfaction is essential for the survival of the organization. In recent years, Iran's hand woven carpet market has been occupied by rivals. This position is due to the lack of attention to customer satisfaction; hence, in this research, the identification and prioritization of the effective factors on the satisfaction of hand woven carpets customers is discussed. This research is done in two stages. In the first step, Delphi was used and in the second step, the Topsis method was used. The statistical population of this research in the first stage is handmade carpet experts and in the second step is hand carpet customers in Chaharmahal and Bakhtiari province. The first sample size is 15 people and the second sample size is 400 people using the Morgan table. The results of the research showed that the factors affecting the satisfaction of handmade carpets customers classified into 9 categories that are pre-sale, sales, after sales services, quality features, process characteristics, distribution system, economics, valuation, and artistic features. By using the Topsis method, the characteristics of the arts are all the more important and, in comparison with the whole of the factors, the component of the originality of the carpet is all the more important. As a result, it is proposed to work to preserve the originality of the handmade carpet, through the design and production of original carpets in accordance with the needs of today's customer and the prediction of its future needs.

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Nomadic hands-woven are the most important manifestation of indigenous and tribal art. This is representing a set of social and cultural characteristics of nomadic life. In the Qashqai tribe, storage bags are one of the practical products of the women of the tribe. The production of many practical fabrics has become obsolete due to the change in the life structure of tribe, the settlement of nomads, the migration of a large number of nomads to rural and urban areas, the replacement of cheap goods in accordance with the needs of life. The purpose of this study is to identify the structural and functional characteristics of this type of hands-woven in the Qashqai tribe and to study these products based on the anthropology of art. The data collection of this research is based on field research and library study. The research finding is presented by descriptive-analytical method. Storage weavings in various sizes were chosen as indicators in accordance with the needs of nomadic life. Women artists and the choice of weaving technique of hand-woven fabrics are defined in accordance with their function. The index is a strong sign of the artist’s creative performance and expresses the artist’s agency and the headline expresses the artist’s position. As an indicator, these hands-woven play a central role, which is also the heritage of the tribal community and a factor for the continuation of the weaving style process that has remained to this day.