Showing 210 results for Carpet
Somayeh Salehi, Hojat Reshadi, Hosein Norouzi Ghareh Gheshlagh,
Volume 16, Issue 37 (9-2020)
Abstract
Abstract:
Sultanabad is the name of one of the famous Iranian carpet weavers, which was later renamed Arak, and in the past produced rural-style carpets.In the Qajar period, with the provision of activities of multinational corporations such as Ziegler in this region, Sultan Abad becomes one of the carpet export and export centers of Iran. This process changes the carpet style of the region from rural to urban and changes the mode of production from home to the workshop. Among the women who have been responsible for the textiles of these rugs, they will have a new economic and social role as the carpet market grows. But contrary to the growth that was expected due to economic prosperity and employment and income for carpet weavers, these developments have different effects on carpet weaving in this region and as a result of the economic and social status of women of weaver of Sultanabad. This paper is descriptive -Analysis has been looking for influences and finally it is concluded that these social and economic developments have led to the lack of realization of the economic and social rights of the women of weaver in this region and the degradation of the social status of the carpentry industry, which has continued more or less so far.
Mohammad Ali Espanani, ,
Volume 16, Issue 37 (9-2020)
Abstract
Bid Majnun( weeping willow) design is in the invaluable position because of being one of the most famous patterns among Persian rugs as well as their local varieties. Although it seems that there is not a particular region for the creation of this design , old samples have been observed in the north-west areas of Iran especially in Bidjar(Bijar). Such evidence may imply that Bidjar has been the source of this pattern. Using broken and semi-curvilinear lines and average weave cause to consider such rugs as local ones. Basic elements of these rugs are motifs such as weeping willow, cedar, poplar and fruit trees. These features in a balanced combination have made a common pattern which has been used in Chaharmahal & Bakhtiari province, the north-west areas of Iran and even in the other countries. This study attempts to reveal different varieties and the construction of the pattern of Bid Majnun through analysis of 20 samples from the main local areas in Iran. This research has been conducted by using descriptive statistics based on the comparison of the data. Data collection procedure has been accomplished by using field and library-based studies. As was briefly mentioned before, the results show that Bid Majnun design has a unique structure with a special design in different regions. Meanwhile, a little change in the construction of motifs has caused some variation in the pattern of Bid Majnun.
Key words: Bid Majnun Design, vagireh, construction of the patterns , Iranian carpet weaving , rural rugs
Behzad Vasigh,
Volume 16, Issue 37 (9-2020)
Abstract
Carpet is one of the most important textiles man-made. The rug represents the aspirations and interests of the people who weave it. Therefore, recognizing the image in carpets can be a window into recognizing these ideals. In this research, Bakhtiari rug is investigated. Bakhtiari rugs (toranji, yalameh and cetral) are textiles produced by Bakhtiari people of choharmahal-o-bakhtiari province. The research method is based on the combined theory of grand theory and case study. A model was developed to investigate carpets by combining Kaplan and Gestalt methods. The Gestalt concept is based on perceiving reality in its simplest form. The various laws are called laws or principles, depending on the paper where they appear but for simplicity's sake, this article uses the term laws. These laws took several forms, such as the grouping of similar, or proximate, objects together, within this global process. These laws deal with the sensory modality of vision. Attention restoration theory or kaplans model asserts that people can concentrate better after spending time in nature, or even looking at scenes of nature. Tasks that require mental effort draw upon "directed attention". People must expend effort to achieve focus, to delay expression of inappropriate emotions or actions, and to inhibit distractions. That is, they must concentrate on the higher task, avoiding distractions. Performing the actual task also requires other knowledge and skills. Based on this model, carpets are examined. The results show that Bakhtiari carpets do not use one method of expression and differ significantly. However, in cases such as symmetry, overlap and similarity, they have used the same approach.
Rezvan Ahmadi Payam, Effatolsadat Afzaltousi, Mahdi Keshavarzafshar,
Volume 16, Issue 37 (9-2020)
Abstract
The border in Iranian carpets is an embossed and decorative frame embedded around the weaving. The presence and necessity of using borders in the sales of different historical periods is a noteworthy point through which the independence of the structural elements in the most basic sales can be identified. By examining the existence of borders and their quality in the products belonging to the pre-Islamic periods, we can consider answering the following two questions:
What are the relationships between the motifs components, dimensions and size of the borders and the context of the studied carpets?
What is the position of the borders in the oldest examples, especially the tied piled samples?
The collection of information in the present study is based on library data and the research benefits from a descriptive-analytical method. By studying various resources such as written documents, image of carpets reflected in other arts, and examining a few of the surviving handwoven fragments, the existence of borders in examples (piled and flatwave) belonging to pre-Islamic periods was recorded. The proportions between the border and the context of the carpets (piled) was examined in terms of type of motifs, size and proportions in proportion with the context. The research population in this study is pre-Islamic weavings that can be studied are 6 samples piled and flatwave. Pazyryk carpet, as the oldest example, has a visual relationship and full coordination of the role in the borders and background, and this point was reduced in the products of the Sassanid period. The dimensional proportions of the border and the background of the Pazyryk carpet are far from the principles of modern border design in the carpet, but in the Sassanid examples, these principles are more closely related to the current rules.Visual qualities in the Pazyryk carpet can point to the presence of borders in artistic productions with a doctrinal and cultural theme. But in Sassanid examples, the border is reduced to the size of a decorative frame without visual qualities.
Sajad Bashiri, Fariborz Dolatabadi,
Volume 16, Issue 37 (9-2020)
Abstract
There are signs of compatibility between Iranian architecture and carpet in terms of geometry and proportions that the dimensions of the interior of the house and the dimensions of the carpet are closely related. Attention to the carpet in two dimensions of design and geometric dimensions has been an important factor in shaping the dimensions of the interior of the Iranian house. This study aims to study the relationship between the system of formation of interior spaces of the house (during the Qajar and early Pahlavi in Tehran) and the dimensions and geometry of the Iranian carpet to be deciphered. In this regard, descriptive-analytical method based on data analysis technique as well as field-library studies has been used. The statistical population identified the proportions of carpet indices in different parts of Iran, then they were evaluated in the proportions of house plans. Using Cochran's formula, 30 samples of Qajar and Pahlavi houses in Tehran in the historical context of Tehran have been randomly selected that can answer the research questions with the desired degree of reliability or possible accuracy. Geometric grammars are generative systems that lead to a design based on a set of geometric rules and work on geometric rules. The methodology of the laws is the phenomenological interpretation of the houses of the Qajar period with the method of Max Wennemann. Therefore, the quality of Qajar houses in this article as a phenomenological research is based on the experience lived in the house. The results of the analysis of case studies of houses of the Qajar and Pahlavi periods in Tehran show that in most houses in Tehran, the dimensions of the rooms of the houses are based on (Iranian and Greek golden proportions), (proportions based on the roof decorations). (Proportions based on the common dimensions of the carpet, with the floor enclosing the dimensions of the carpet) was predominant. In the early Qajar period, the formation of rooms was based on the golden proportions of Iran, then in the late Qajar and Pahlavi periods The title of the main criterion for the formation of houses has been influential.
Ardeshir Boroujeni, Alireza Khaje Ahmad Attari, Mohamad Taghi Ashoori, ,
Volume 16, Issue 38 (2-2021)
Abstract
The aesthetics of the Iranian handmade carpet is based on the aesthetic belief and understanding of the Iranian man from the system of existence. In the collection of small handbags in the Bakhtiari nomads, the pillars are considered as valuable for fibers and applications. Patterns of these handcrafts are subjective and based on the beliefs and beliefs of tribes with the help of nature. These motifs of the tribes of the Bakhtiari tribes have specific features and visual values based on the use of nature and its beauty in terms of design and color. Since the function of no pre-prepared maps and not customized, the superior position to Have allocated themselves. The purpose of this article is to explain the features and beauties that are inherent in the motifs of these handcuffs. This feature and the motifs of beauty, part of the features and the beauty of the collection (hand-woven back, woven, woven, woven, and other woven) Nomad is. The main question of the article is that the motifs of the nomadic handcrafts reflect what are the visual features, and where is the place of nature and its beauty in terms of design, color and composition in the creation of subjective motifs in the tribal pockets of the Bakhtiari region, and how are the motifs of the pods from The nature of the region has been affected or abstracted and abstracted. The research data were collected using a field, interview and library methodology to discover and extract what is considered by the nomadic weaver according to the ethnic background and the nature of its life environment, and then recorded and categorized. In another glance, the proper and unconsciousness of the correct relationships of visual elements in the beautiful composition of the embroidered designs of the tribes of the Bakhtiari region has demonstrated the creativity of the knights of the region with an emphasis on the look of nature. As a result of this research, the achievement of a complete range of types of plant, animal, geometric and visual designs has been achieved taking into account the widespread dimensions of the culture and lifestyle of the Bakhtiari tribal elders. Also, the percentage and rate of use of tribal knitters in the region from native and traditional fibers were obtained from factory fibers. Concerning the use of Bakhtiari tribal weavers from traditional and herbal colors compared to chemical paints, this research has yielded significant results Has brought along.
Elahe Sheikhi, Iman Zakariaee Kermani, Farhad Babajamali,
Volume 16, Issue 38 (2-2021)
Abstract
The art of weaving in the territory of Iran is a part of the cultural identity of it`s people. The traditional handicrafts of Sistan and Baluchestan are also considered as an important aspect of this identity. Apart from design and color, many other dimensions of carpet production in this region can be considered as their cultural-religious characteristics. Since the study of the semantic dimensions of an artwork in terms of its creator is much more recognizable,
the present study aims to identify the unknown aspects of the indigenous culture and beliefs of the producers of these crafts by visiting the case study, and it also tries to answer this question that what is the correlation between indigenous rugs of Sistan and Baluchestan and their creators’ cultural traits and religious values.
This research has conducted direct observation and interviews with the natives with the approach of art anthropology and the methodology of ethnography in the region, and then through data coding in three levels of open, axial, and selective coding has attempted to classify them.
The results show that elements comprising the carpets in the Sistan and Baluchestan region, from their initial stages to the end, have wide semantic dimensions so that even the most trivial of them have deep roots in the culture and beliefs of its natives. Specific rituals for weaving, belief in sore eyes, composing special poems during weaving, washing ceremonies, etc. are a part of this elements. In this province, apart from its practical aspects, carpet is considered as a sacred commodity, and although there are obvious cultural differences among the people of Sistan and Baluchestan, the similarity of some beliefs regarding carpets shows the unity of the primitive roots of carpet weaving among the two main groups of inhabitants in this region.
Ali Piri, Mohammad Kazem Hasanvand, Morteza Farhadiyeh,
Volume 16, Issue 38 (2-2021)
Abstract
Hunting and animal’s combat design of animals in the Safavid era has been reflected in various compositions of carpet designs as they are combined with Floral, Medallion, and Corner and Medallion patterns. One of the significant examples of a hunting ground corner and Medallion carpet are the ones held in the Poldi Pezzoli Museum, Milan. In this carpet, hustling hunting scenes have been depicted. The present study aimed to explain the design method of this carpet. The research method was descriptive-analytical and the data were collected from library. The data were analyzed qualitatively using structural analysis method and based on the existing standards governing the design of Iranian carpets in the Safavid era. The results of the research indicated that this carpet has had a two-layer design. The first layer, designed in form of Corner and Medallion, has been performed by ¼, and by making minor changes, it becomes ½ and in the second layer the hunting scene added to design through ½. The elements used in this carpet's patterns include: Medallion, inscription, Upper-Medallion
[1], corner, background, borders and hunting scene, as the latter plays a prevailing role on the carpet. The Medallion-bound line
[2]is designed by way of 1/16, turning ¼ after three repetitions. The Medallion design was recessed or built-in. After the Medallion-bound line is completed, the inscription and the Upper-Medallion added as ½, with the same part used as the carpet corner and the background is decorated with Khatai motifs. This carpet has four rows of borders. The outer border and the main border are designed by reflective method and the two inner borders are designed by transfer method.
[1]- Geometric pattern similar to a bovine head.
[2]- Repeatable range of the design.
[1] Geometric pattern similar to a bovine head.
[2] Repeatable range of the design.
Bentolhoda Yaghoobi, Mohammad Khorasanizade,
Volume 16, Issue 38 (2-2021)
Abstract
The carpet "Bahram Gour and Haft Gonbad " in the Carpet Museum of Iran is one of the pictorial carpets of the Qajar period, which tells one of the stories of "haft peikar (Seven Figures)" by Nezami Ganjavi, about Bahramchr('39')s marriage to the princes of seven climates. This carpet has been studied from different angles, but the connection between this carpet and Qajar architecture has not been considered. In this article, we try to extract the architectural elements and arrays in the carpet and answer the question: What are the manifestations of the common architectural style of the Qajar period in the carpet of "Bahram Gour and Haft Gonbad"? The method of this research has been descriptive-analytical and historical, and the collection of materials and documents has been in a library method. In this research, after examining the story of Bahram Gour and Haft Gonbad, some architectural features of the Qajar era are expressed and then, the architectural elements of this era are compared with the painted images of the mentioned carpet. Many stylistic features of Qajar architecture such as: narrow minarets, onion-shaped domes, ornate columns, sash windows, windbreaks, pavilions and inscriptions, are artistically drawn in this carpet and the designer of this work has been able to show the noble Qajarchr('39')s way of thinking and lifestyle. Probably were the customers or customers of this carpet, to show and show the social, cultural and artistic conditions of its era in the form of carpet fabric. In general, the carpet of "Bahram Gour and Haft Gonbad" can be considered as an intermediate link between lyrical literature, painting, carpet weaving and architecture.
Mahnoosh Mohebbi, , , ,
Volume 16, Issue 38 (2-2021)
Abstract
Iranian art had its own special and unique features before the beginning of relations with Western countries. Various factors were influential in the creation of visual designs and adaptations of Western art. The invention of the camera, printing presses, and the printing of picture books were among the factors that introduced imagery into art, especially carpets." Dance of Nymph " carpet is one of the examples of pictorial carpet and works of Hassan Khan Shahrokhi Some of its designs are adapted from the tapestry belonging to Nasser al-Din Shah in the Golestan Palace Hall, related to the period of Louis XIV. This study aims to answer the following questions with the aim of understanding the structure and form of the figures and the methods used by the designer in drawing the statues in the " Dance of Nymph " carpet :
1-What are the structural features of the figures in the " Dance of Nymph " carpet?
2-What principles and methods did Hassan Khan Shahrokhi use and follow to draw the statues in the " Dance of Nymph " carpet?
The present research is descriptive-analytical and collects information through documentary studies, library resources and observation of museum works. This article is fundamental in terms of purpose and qualitative in terms of what it is. The target community is the "Dance of Nymph" rug in the Iranian Carpet Museum. The result shows that the figures are in a triangular composition in the carpet composition and one of the figures is placed at each angle . There is visual balance, the existence of proportion and harmony between the various elements of a composition and the existence of a harmonious relationship of the components with the whole and with the subject of the work. Hassan Khan Shahrokhi, the designer of the " Dance of Nymph " video carpet, is one of the most prolific and stylish people in Kerman carpet design, who sometimes had to follow the current and common customs in Western countries due to the acceptance of custom and custom carpets.
Keywords : Structural analysis ,pictural carpet, Dance of Nymph, Kerman's Carpet, Hassan Khan Shahrokhi
سیران چوپان, ,
Volume 16, Issue 38 (2-2021)
Abstract
Patterns in Iranian art should be called message painting and expression painting, which sometimes manifests itself directly and sometimes in symbolic language. One of the places of expression and emergence of symbols in Iran is the "carpet". In addition to the traditional and local aspects, these patterns and expressions can express the creative mind influenced by the environment around the carpet weaver. According to researchers, although little is known about Kurdish weaving before the nineteenth century, many garden officials and flower carpets from the 17th to 18th centuries identified northwestern Iran as Kurdish. In every general book of carpets, there are two well-known and famous types of "Saneh" and "Bijar", but these two can not be considered the most Kurdish carpets left because at least two other types of Kurdish carpets, called "Mosul" (In Iraqi Kurdistan) and "Savojbolagh" have ceased to exist and be produced in the category of contemporary Kurdish carpets. The purpose of this study is to retrieve the history, introduce the location, and location of the carpet attributed to Savojbolagh in the Mokrian region, northwestern Iran. For this purpose, the authors try to recover the position of the carpets attributed to "Savojbolagh" with a descriptive-analytical method and with the aim of development, and its qualitative data as documents. The result contained the following findings: Savojbolagh carpets were not produced before the First World War and for reasons we are unaware of, and this type can be considered the best carpet, with natural plant colors and a moderate price in the market of that time. Traces of these carpets are often found in the collections of European countries. Due to the lack of introduction of this type of carpet in Iran and the importance and necessity of reviving and addressing it or even recovering such designs and colors, for carpet weavers, it can lead to the continuation of the production of such exquisite carpets.
Azam Rasooli, Seyyed Reza Hosseini,
Volume 17, Issue 39 (8-2021)
Abstract
Time, its concept, and its way of perception and expression are among the topics of interest in different fields of human thought. The way of looking at the time has caused to various opinions about its nature.The carpet artists of the Qajar era, influenced by the process of transformations in different fields, acquired new experiences in designing than in previous periods. Faced with phenomena like time, artists represented it according to their subjective and objective universe and the capacities of the carpet.The problem of this research is the interpretation and understanding of time in the design and pattern of the Qajar carpet as a text medium, based on the proposition of "understanding" in Gadamer's philosophical hermeneutic approach. Based on the necessity of knowing the different aspects of carpets, including the representational capacity and implications of the meanings of the design and pattern of carpets, the purpose of this article is to identify the time, quality, and identity of its types in Qajar carpets.
The main questions for this research are: What does the representation of time look like in the Qajar rug? How to explain the understanding of time and the identity of its types in the carpet of Qajar based on the philosophic hermeneutic of Gadamer? To get answers to the research questions, the five samples of the Qajar carpet pattern were selected by a non-probability method and studied based on the content analysis method. The nature of this research is basic in terms of qualitative research. The method of data collecting is the documentary- library and artworks observation, and the means of collecting information are research sheets and pictures. Based on the findings, time on the Qajar carpet was recorded qualitatively and quantitatively with related signs.Ritual events, mythological thoughts, and traditions, different writings, creating movement and time sequence using spatial contrast, visual elements, reading writings, leveling the work, narrative and its elements, using symbols referring to time, They are one of the generative preconceptions of time.and with denotation and connotation signification and the re-reading of texts absent from the work, they cause mental association and intuitive understanding of the types of time on the carpet. In addition, the dominant discourses in the Qajar period were effective in the way that society and the carpet artist faced the times and its types.King power and authority, nationalism, traditionalism, modernism, myth and religion are among the most significant of these discourses.
Majid Reza Moghanipour, Ashkan Rahmani, ,
Volume 17, Issue 39 (8-2021)
Abstract
Safavid ruling dynasty may be considered as a founder of the social government which caused the establishments and social, political, economic and religious offices were active under the protection of a relatively centralized administrative structure. They had already no any formal position in governments and courts. In this period, appropriate cultural policy-makings and relative security of cities and villages provided necessary bases in order to thrive many arts and techniques. Carpet weaving was one of these most significant arts. The main purpose of this article is to analyze the various aspects of the importance of carpets for the Safavid court and, consequently, to identify the different types of relationship between the central government and the production of this product. The research uses a historic approach and an analytic-descriptive method. To achieve the purpose of the research, in addition to valid historical and research sources, samples of carpets of that period have also been studied.
In the process of conducting this research, the importance of the activities related to the production and supply of carpets and the reasons for supervising them were examined from four aspects: religious and social, commercial, tax and artistic income.. Then, a direct and indirect role of the officials like Bashi and Moshrif became clear in this process. Furthermore, by studying remained documents, it is possible to reconstruct the existence of professional relations between artists active in the field of writing and book decoration with the society that produces court carpets.
Alireza Shiri, Gholamreza Hashemzadeh Khorasgani, Nasrin Akhoundi, Fazlollah Jamalou,
Volume 17, Issue 39 (8-2021)
Abstract
The hand-woven carpet industry has faced many challenges due to internal and external factors. The use of scientific and pre-planned methods through which the impacts of these factors can be mitigated or eliminated can lead to the prosperity of this influential industry on culture, economy, and social life. Presenting a model for product development is one of these scientific methods. The product development model is used to ensure the realization of customers' demands and satisfaction regarding the product and procedures, increase quality and reduce the wastage from the phase of collecting customers' requirements to the production phase and delivery of the product to the end-user, and even supervision over after-sales services and collection of the feedback, patterns, standards, procedures, and methods. On the other hand, the process of development and production of the new products has undergone great changes due to the increase in global risks, the fast changes in customers' needs and wants, and the increased risk-taking, which has focused the attention on agility strategies in production procedures. The present study seeks to present an exclusive product development model for the Iranian hand-woven carpet industry adopting an agility approach. The study first conducts desk research to investigate goods and service development models and agile production models and proceeds to filter the indicators extracted from the studied models using expert opinions and fuzzy Delphi technique, the result of which is the compilation of 47 indicators selected by the experts out of the 147 total indicators. Afterward, measures were taken to achieve specific indicators since hand-woven carpet production is different from most other industries in nature. For this purpose, open-ended interviews and theoretical saturation (snowball technique) were used to collect new data through interviews with experts. The interviews continued to the point of theoretical saturation. In the next stage, the grounded method was used to extract codes from the open-ended interview transcripts, the result of which was the compilation of 31 new indicators. Eventually, the indicators obtained from the two methods were integrated and the exclusive model for this industry was developed using the Atlas. ti v.8 software. The final model is made up of eight main dimensions, seven sub-dimensions, and 47 sub-indicators.
Seied Mohamad Reza Tabasi, Iman Zakariaee Kermani,
Volume 17, Issue 39 (8-2021)
Abstract
One of the rugs of Houshang Shahi, which has some different visual elements from other rugs in this category, is a rug called Houshang Shah with Western diplomats. The simultaneous presence of the mythical king of Iran and the foreigners in a modern dress in this rug, as well as how it can be related to the active elements of this text, is an issue that has been less considered so far. The main hypothesis of the research is that the visual elements of this rug have features and meanings that by referring to the related pretexes, it is possible to read the text, understand the communication aspects of the actors and its social interpretation. The aim of the research is to gain an understanding of why the past and the present are intertwined, to identify the distinct visual elements that exist, to understand the relationships of the actors, and to identify the pretexts that have influenced the designs of this rug. Research method and theoretical framework of this research is the method of social semiotics of the image of Gunter Kress and Theo van Leeuwen. The main results of this article include changing the time of the inscription on the carpet, the impact of objects represented from the royal thrones and the architecture of the marble columns in the Qajar era, reproducing the concepts of Farah Izadi and the qibla of the world, wishing to return to the authority of mythical kings Influence of pre-texts such as ancient lithographs, Iranian painting, classical literature and Persian folk tales, recognizing the reasons for proximity and the relationship of heterogeneous actors with possible scenarios, the similarity of the emergence of elements of modernity with the court, the relationship of choosing Houshang Shah as The first legislator with the current of legalism in Iran, the inspiration of the inner border of the carpet from the margins of printed works, the importance of composition and accuracy in using colors and lines in creating meaning, classification and classification of characters, the effect of framing in showing our concept And another and the importance of representing the image in the Qajar era.
Mahdieh Ziaadini Dashtkhaki, Mahboobeh Eslamizadeh, Sakineh Tajaddini,
Volume 17, Issue 39 (8-2021)
Abstract
Some years after the Qajar attack to Kerman, Ibrahim Khan Zahir al-Doleh was elected governor of the city. With the beginning of Ibrahim Khan's rule in Kerman, the construction of useful buildings and the improvement of people's livelihood were on his agenda. After that, arts such as carpet weaving, which had lost their prosperity, were revived. The buildings were decorated with colorful tiles and the houses were decorated with handmade carpets. Therefore, these arts had a special place. Due to the prosperity of these arts, the question arises whether there are similarities in the decoration of the tiles used in the buildings of this period, including Ebrahim Khan School and Kerman carpet designs, and assuming similarities, this effect and effects up to How much has it been? The answers to these questions show the evolution of motifs and how they function in different arts. The method of this research is analytical-comparative and by studying library sources and examining images, it tries to identify, classify, analyze and adapt patterns. Finally, evaluating the elements and motifs used in the designs, in these two branches of Art shows the similarities and differences in the use of patterns.
Fathemeh Bagherizadeh, Abdollah Mirzaee,
Volume 17, Issue 40 (9-2021)
Abstract
While taking advantage of the cultural and geographical bonds, the nomadic carpets of Fars province, which are one of the essential parts of Iran’s nomadic products resemble the tribal identity, culture, customs, literature, and local and practical tribal arts. The main subject of this study is the distance grown between the nomadic carpets of Fars province and their cultural and epistemic foundations, under the influence of marketization. This paper aims to identify the predisposing factors of cultural and identity changes in Fars nomadic carpets, in order to provide and set a suitable stage for the related authorities to apply the necessary solution for the matter. The main questions of this article are about: A. identifying the predisposing factors of marketization of the visual components, and B. identifying the consequences of marketization in the visual components of Fars nomadic carpets. This qualitative research was done by targeted sampling and analysis of 50 samples of Fars nomadic carpets, through the descriptive-analytical method and using data extracted from library sources and qualitative interviews. The results showed: in the last few decades, the implementation of the compulsory settlement plan for the nomadic tribes and individuals resulted in a change in the carpet makers’ lifestyle and production motivation, from producing for self-use to producing to sell in the markets. Among the effects of the marketization of Fars nomadic carpets, the prevalence of custom-made carpet production, the abandonment of the makers’ mental patterns and creativity, prioritizing the taste of the people and the market, and the change in production methods such as the influence of non-native patterns can be named; all of which lead to the reduction and fading of identity fundamentals and native and cultural authenticity of one-off unique nomadic carpets. These changes were conceptualized and introduced in the results, under the title of marketization.
Naser Seifollahi, , ,
Volume 17, Issue 40 (9-2021)
Abstract
Abstract
The rapid increase in production and competition in the international arena of the carpet industry, has highlighted the competition for very sensitive manufacturers and branding as one of the competitive strategies of industry activists. The present study aims to identify a model for successful branding in the carpet industry. According to the systematic model of the data theory of the foundation, well-known experts, manufacturers and exporters with a history of carpets were selected for the statistical community. Industry experts in the statistical population were selected by Purposive sampling method and 15 in-house carpet industry experts were interviewed as an example of in-depth research, which resulted in three stages of data adequacy. Semi-structured interviews were used to collect data and data analysis was performed by Strauss and Corbin method and paradigm model and MAXQDA software. The results of the analysis of the data obtained from the interviews, during the open, pivotal and selective coding processes, led to the formation of a model of leading brand creation factors in the carpet industry based on the data processing theory of the foundation. Based on the systematic approach in data theory, the identified codes were divided into 6 core categories including causal conditions, content category, contextual conditions, interfering factors, strategies and consequences. Finally, a model for successful branding in the carpet industry was identified. Having a competitive advantage, a strong marketing position, recognizing the needs of the market and the customer, solving economic and political problems are important factors in the development of the carpet brand in domestic and international markets
Meysam Ebrahimi, Abbasali Rastgar, Mohsen Shafiee Nikabadi,
Volume 17, Issue 40 (9-2021)
Abstract
both The art of keeping it all in the And increase staff productivity The art of imitation by competitors is Model is based on industrial cluster. The aim of this study is That with the study of participants perceptions and beliefs To identify barriers factors to the formation of industrial clusters should Khorasan Carpet. In this study, Q methodology was used as an integrated approach. Participants in this study is 10 cases of managers, and producers of Khorasan Carpet. Were positively associated with research. This discourse space Have been collected from various sources After evaluating and summarizing the discussion Among the 134 Meter 52 For example, the following SQL statements (batch Q) The opinions of experts were. After collecting data from SQL sorting The data were analyzed using Q factor analysis. Distribution analysis showed that Paradigm can be 3 Distinct (Lack of appropriate infrastructure support and Lack of support and supplementary units, Terms weavers) Participants in the study Barriers to the formation of industrial clusters in North Khorasan Carpet Identified Approximately 62.8% of the total Of the total variance explained. Importance and priority barriers identified Patterns were obtained in based on subjective pattern and finally proposed some ways for omitting Identified pattern In order to implement the model of industrial clusters in the carpet industry
Omid Vahdanifar, Ladan Daneshvari,
Volume 17, Issue 40 (9-2021)
Abstract
The most common art of the Kormanj nomads is the weaving of a type of carpet called "Kormanj table" which tells the story of the life or beliefs of that people. This art is specific to the Kermanj-speaking people of North Khorasan and is popular in the cities of Bojnord, Farouj, Mane and Samalghan, Shirvan and Esfrain. Although the Kurdish table has lost its main use today and is used as a floor covering or has a decorative aspect, its primary use in the past was to place bread. The present study was written in a library method with the aim of examining the symbols in the table cloth motifs of the Kormanj tribe of North Khorasan in order to keep alive the old motifs and symbols that are subject to being forgotten and obsolete. The findings of this research indicate that the motifs used in the Kurdish table of the mentioned people have a high semantic diversity and importance and include four geometric, plant, human and animal groups, of which animal motifs are the most used; Because it is influenced by the nomadic life of the Kormanj people. Among the human motifs, the figure of a girl is seen more often; Because the main weavers of the Kurdish table are women and girls. The tree motif is the most frequent plant motif due to its sanctity and being a sign of life and blessing. Abstract and geometric patterns also have a symbolic and decorative aspect.