Quarterly Scientific-Research Goljaam

Iranian artists and craftsmen have been interested in decorations for a long time. Geometric, animal and plant motifs and sometimes a line in various combinations adorned all or part of their handmade works. The art of carpet weaving hasn't been excluded. Carpet designers have created beautiful and sometimes unique designs by the influence of religion, politics, culture and other common arts during the course of history and the master weavers have also recorded it.

One of the most important applied designs in carpet-weaving art which became universal by the arrival of the Islam is the design of prayer rugs, the carpets with small dimensions that were designed and woven to perform the most important religious practices; saying prayers. Probably, performing congregational religious ceremonies including Congregational Prayers, Friday or Eid (Islamic Feast) prayers were enough to create a unique design in the art of carpet-weaving in Islamic Iran with the title of a Niche Prayer Rug (saff).

In these kinds of carpets, a row of altar arches is woven on the length or width of the carpet to determine the position of a single person who says prayers. This attractive design that can be a symbol of unity of the Islamic nations, has been gradually adapted by Muslims of other Islamic countries such as Turkey, India and Eastern Turkestan. Considering the culture and common decorative motifs of that area, the native weavers produced different and sometimes beautiful carpets that are rooted in original Iranian art.

This descriptive-analytic investigation is to study the history of the Niche Prayer Rug (saff) design in Iranian carpet-weaving art. Regarding the library based state of the research, it’s tried to introduce the reason of weaving these kinds of carpets and also the areas that produced them.

Carpet is one of the Iranian arts that is shaped in direct interaction with designers and weavers and therefore is a visual expression of their beliefs and ideas. This statement of beliefs, originates from the artist’s mentality influenced by culture, customs and religious teachings of society which is then traced on the vertexes of the carpet in different arrays and in the form of various designs. For this reason, various issues have been incorporated in carpet with a symbolic expression and each imply a cultural and religious concept. In the mist of this, numbers have a deep root in the culture of this country and was divided into two types: quantitative and qualitative. Qualitative aspect, or in other words, the symbolic and meaningful dimension of numbers has long been in consideration and the application of numbers in the arts of this country can be considered as a sign of the grand position of the symbolic aspect of numbers in different eras.

This article reviews the place and symbolic use of numbers in carpet with analytical method and library data collection. The results show that the numbers one, three, four, five, six, seven and eight have been symbolically used in different carpet designs. This application implies that the organization of images and designs has been based on the symbolic meanings of these numbers. Furthermore, it can be been seen that some carpet patterns and designs have been named based on their numerical format, thus strengthening the role of numbers in carpet and conveying the symbolic meaning they possess. These patterns, which are influenced by the cultural and religious teachings of the society, have been employed by designers and weavers and have been the source of inspiration for their designs.

The purpose of this article is sociological explanation of Iran's contemporary carpet designing system to recognizing of the evolution or the stability in its carpet designing schools. For this aim, first we selected and compared 20 sample carpets among the woven carpets of Tabriz and Esfahan in the past 10 years with the same number of Tabriz and Esfahan carpets that are woven at 40 to 60 years ago. With these compare probabilistic caused changes in design, pattern and color of this carpets had shown. The results show that deflection from traditional designing bases in Tabriz contemporary carpets is visible and fast. Versus changing of these bases in Esfahan carpets is according to rules and course frame of Iranian traditional design and is continuing its natural proses.

 This article is theoretically related to the field of sociology and emphasizes on Anthony Giddens's structuration theory. In Accordance with structuration theory, had studied reasons of the evolution or the stability in identical component of Esfahan and Tabriz carpets. The findings of the study indicate that, any change in the rules and resources of proceeding at each of the schools of Iranian carpet design, will caused changes in its entirety system. Therefore stability of the rules and resources of action in Esfahan causes the persistence of Iranian classical design school in this city, inverse the fluidity of the rules and resources in Tabriz causes consecutive changes in School of Tabriz carpet designing.

 A descriptive analytic approach and field study-library based data collection were the research methods used in the present study

Iranian hand-woven carpets as a strategic commodity in the field of non-oil exports is important, The identification of barriers to the industry and provide optimal solutions to facilitate its exports is important. This study aims to identify barriers to the export of Iranian handmade carpets using holistic marketing approach and offering its facilitators in the form of a concept model. In the first study, using a qualitative approach (content analysis), 57 code as barriers to the export of Iranian carpet extraction and according to semantic relationships were categorized into 6 classes and To overcome these obstacles, as facilitator for each class a concept proposed. In the second stage, using quantitative approach (interpretative structural modeling), the conceptual model was developed triggers for Iranian hand-woven carpets. Finally, the use of leverage-dependent matrix and conceptual model of research proposals to facilitate export of Iranian carpet was presented.

Emigrating Jews to Iran and other countries, known for handmade rugs craft, caused penetrating their beliefs into those countries’ traditional artifacts and also developing Jewish rugs. According to ostensible characteristics, Jewish rugs are ones which contain Judaic signs or Jewish Merchants’ signatures. Since 1850 Jewish rugs have been produced in main cities of Iran, e.g. Kashan, Tabriz and Kerman. In fact, they were the result of combination of Judaic patterns and the rich Iranian rug craft. Occupying Palestine and emigrating Jews from all over the word, their experience of rug art and also Alliance Israelite schools helped Jews to prepare a fabricated cultural identity through producing new artifacts for their new society. Analyzing and Comparing five more abundant Jewish rugs of Iran and Occupied Palestine, semiotically and considering historical background, showed that the difference between motivations and territorial background has made their products various. Iranian cases have been faithful to the rug tradition and its aesthetic, considering workmanship and financial goals, but the cases of Occupied Palestine, Politic aims behind religious patterns and signs, have been prior than other values.

Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet advertising to increase the effectiveness and credibility based on consumer behavior has been done. The need for careful attention to the fact that the position of Iranian carpet as a floor due to a variety of consumer products according to existing tools and on the impact of advertising on consumer behavior and the approach to be considered further. Thus, with regard to the purpose of this research and the need to position electronic advertising on the carpet, The questions raised in this research is the most important of which is the Can Carpet electronic advertising models based on consumer behavior be evaluated? Which of the dynamics of communication and content on cognitive reactions, emotions and attitudes affect consumers?

The field study was conducted and documents and questionnaires for data collection library that the population of 103 was selected based on Morgan table. The population of the Iranian Internet users, all of which, they are familiar to the field of handmade carpets that somehow exposed to Internet advertising carpet or carpet had been linked sites, which have been included in the questionnaire. The aim of this study is to validate Internet advertising associated with carpet, a model based on the behavior of consumers as to the quality of the product offered good advertising. The results show that drivers with 0/51 cognitive impact on consumer response and 0/42 impact on the emotional response of consumers have the greatest impact 0/32 erotic content and cognitive impact on consumer response and the impact on the emotional response of consumers 0/28 and priorities more accurately to stimuli content of the communication driver. The drivers of content and communication have not been any impact on consumer attitudes according to the research that is necessary for the impact on Internet advertising content is associated with greater emphasis carpet.

In Islamic culture, "garden" is a manifestation of heaven in appearance, So the carpet and garden are the mirrors of heaven. In this research, the design patterns of Iranian garden and  garden carpets in Safavid and Qajar period are identified and compared with each other. The goal of this research is to investigate the interactions of form, geometry and patterns of design in garden carpet and Iranian garden. In this research, the effects of the dominant elements and characcteristics such as architectural and natural elements, motifs, forms and design principles, in Isfahan “Chehelsoton” garden", Kashan "Fin” garden, Mahan "Shahzadeh” garden" and Shiraz "Jannat” garden" are surveyed and compared with  12 samples  of garden carpets belonging to the 16^th , 17^th and 18  ^th  centuries. The result of the research is that, the design of Iranian gardens and garden carpets have some principles in common, inspiring and affecting each other. Gardening pattern in "Fin" ," Shahzadeh" ,"Chehelsoton" and "Jannat” gardens are closely similar to each other. Based on the results of the research, the most indices of Iranian Gardens are found in "Fin" with 81.5 percent, "Chehelsoton" &,"Shahzadeh" with 74  percent and "Jannat" with 66.6 percent which accordingly have the most effects on garden carpet design patterns. Also, "Bage Behesht" carpet (carpet No. 3) has the most accordance and "Garden Rug" (carpet No. 12)  has the least harmony with characteristics and indices of Iranian gardens.
 
 

Abstract: The main objective of this research is to identify the factors affecting the importers' decision to buy Iranian handmade carpet  . This research is applied and is qualitative in terms of the type of data used. The research data were collected using interview with Iranian handmade carpet importers in the European ::union:: who were present at The 25th International Handmade Carpet Exhibition in Tehran. The sampling method was accessible, and the sequential method was used to determine the sample size. Accordingly, with14 Iranian handmade carpet importers to the European ::union:: were interviewed, that of which 11 persons were originally European and 3 persons Iranians residing in Europe. Data analysis was performed using qualitative content analysis. The content analysis results led to the identification of 233 primary codes that were categorized as 62 selective codes. By reviewing and filtering selective codes, 38 sub themes were identified, which were ultimately classified into 5 main themes. Some of the indicators have a positive effect and some have a negative influence on the decision to buy Iranian carpet. The ten main identified themes are: product, price, distribution, promotion, and environmental factors. Some of the indicators identified in this research, such as ordering capability in production, supply quality, negative media space against Iran, uniqueness of carpet, having a reliable business partner in Iran, provide international credentials, economic situation in the destination country, and etc. ,for the first time  and from the perspective of importers were mentioned; which illustrates the distinction of this research with previous research on carpet marketing.
 

The present study examines the nonlinear dynamic relation among the factors affecting the export of Iran handmade carpets between 1352- 95, and focuses on the macroeconomic variables. For this purpose, the Nonlinear Autoregressive Distributed Lag (NARDL) Technique is used. The results indicate that there is a nonlinear short-run and long-run relation among the variables of the model. Among the variables, two variables of carpet prices and world income have both asymmetric effects on handmade carpet exports in the short-run and long-run. In the other words, the positive and negative changes in the price of handmade carpet, both in the short run and long run have different effects on export of handmade carpets. In the case of the world income, the effects of positive and negative shocks are significant and have the expected signs in the short run. In the long run, the negative shock of world income has also the expected sign and is significant. In the long run, the positive world income shock, although has the expected sign, but it is not significant. Furthermore, according to the theory, increasing the production of the handmade carpets and the real exchange rate has the expected effect and are significant. Finally, the rate of adjustment of the model from short-run to long-run equilibrium is about 0.72. In the other words, the amount of error correction and decreasing of deviation from long-run equilibrium in each period is about 0.75.