Showing 25 results for Market
Dr Alireza Amini, Dr Esmail Mazroei Nasrabadi, Mrs Tayebeh Jafari,
Volume 14, Issue 33 (9-2018)
Abstract
Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has been investigated. The interest population of this research is handmade carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on marketing emphasizes and marketing effectiveness in handmade carpet. Moreover, marketing emphasizes mediate the relationship between adaptive selling behavior and marketing effectiveness.
Zohreh Amiri Sardari, Mr Mohim Shihaki Tash, Mr Aligholi Roshan,
Volume 15, Issue 36 (3-2020)
Abstract
Sistan's handmade carpet is a legacy left from authentic Iranian culture and tradition which is now in decline. The decline in sale has lead to reduction in production of these carpets. The purpose of this study is investigating the status of the marketing process based on the 7P model (product, price, place, promotion, people, process, physical evidence) in Sistan handmade carpet industry. This research is descriptive-survey, also sampling method is random clustering and sample volume is 81 people. The validity of the questionnaire was calculated based on the theory of professors and industry experts and its reliability was calculated using Cronbach's alpha test and composite reliability. The collected data were analyzed using Partial Least Squares (PLS) and structural equations, the results of which showed that 6 components except the place component were significant. The results of paired comparisons of 7P components were obtained by AHP method. The results obtained from the AHP method are the most effective 7P components in the handmade carpet industry of Sistan with product weight of 0.331 and then individuals’ component with weight of 0.322.
Mrs Faeze Sabori, Dr. Mohammad Javad Taghipourian, Dr. Leila Andervazh,
Volume 15, Issue 36 (3-2020)
Abstract
Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on export performance. Accordingly, the present study seeks to investigate The Investigating Impact of export market orientation on export performance, with the role of mediating marketing effectiveness and marketing capabilities. The research method is quantitative- survey, and which 154 executives of carpet companies are focused on as non-random available sampling, A standard questionnaire has been distributed online and personally. The results were evaluated using SPSS software in the descriptive section and according to the abnormal distribution of data based on Smart PLS of inferential section. The results of the findings indicate that the market orientation of the export on marketing capabilities and marketing effectiveness have a significant effect on the confidence level of 0.99 and 0.95 respectively. Also, marketing capabilities and marketing effectiveness on export performance have a significant effect on the confidence level of 0.95 and 0.99, therefore, export market orientation, either directly or indirectly with the variables of marketing capabilities and marketing effectiveness on export performance of carpet export companies has a significant 99% confidence level.
Hamzeh Amin-Tahmasbi, Arezou Saltooni,
Volume 16, Issue 37 (9-2020)
Abstract
Carpets are the most important non-oil export goods in the country. However, due to the sanctions, new conditions have been created for Iran and the industry has undergone changes, losing some of its markets and the possibility of exporting has become more limited. The purpose of this study is to identify the factors affecting the choice of Iran's export market for handwoven carpets. In this regard, after identifying the effective criteria for selecting the target market for Iranian handwoven carpets using the Likert range, the criteria of lesser importance are eliminated using Friedman's method. Then, using the fuzzy Dematel technique, the effectiveness and interaction of the criteria are calculated and finally the factors influencing the choice of the target market for the export of handwoven carpets are determined. The results of this study showed that the factors of legal environment, legal registration of Iranian names and plans, GDP, target market tastes, export through bank LC and expected quality are the most influential factors on others, respectively.
Fathemeh Bagherizadeh, Abdollah Mirzaee,
Volume 17, Issue 40 (9-2021)
Abstract
While taking advantage of the cultural and geographical bonds, the nomadic carpets of Fars province, which are one of the essential parts of Iran’s nomadic products resemble the tribal identity, culture, customs, literature, and local and practical tribal arts. The main subject of this study is the distance grown between the nomadic carpets of Fars province and their cultural and epistemic foundations, under the influence of marketization. This paper aims to identify the predisposing factors of cultural and identity changes in Fars nomadic carpets, in order to provide and set a suitable stage for the related authorities to apply the necessary solution for the matter. The main questions of this article are about: A. identifying the predisposing factors of marketization of the visual components, and B. identifying the consequences of marketization in the visual components of Fars nomadic carpets. This qualitative research was done by targeted sampling and analysis of 50 samples of Fars nomadic carpets, through the descriptive-analytical method and using data extracted from library sources and qualitative interviews. The results showed: in the last few decades, the implementation of the compulsory settlement plan for the nomadic tribes and individuals resulted in a change in the carpet makers’ lifestyle and production motivation, from producing for self-use to producing to sell in the markets. Among the effects of the marketization of Fars nomadic carpets, the prevalence of custom-made carpet production, the abandonment of the makers’ mental patterns and creativity, prioritizing the taste of the people and the market, and the change in production methods such as the influence of non-native patterns can be named; all of which lead to the reduction and fading of identity fundamentals and native and cultural authenticity of one-off unique nomadic carpets. These changes were conceptualized and introduced in the results, under the title of marketization.