Quarterly Scientific-Research Goljaam

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IIn the country of Turkey, in the city of Hereke, at the end of the 19th century, rugs known as Mihrabi became popular, which were inspired by the rugs of the Safavid era and kept in the Topkapi Palace Museum. In these rugs, which are reproduced in royal workshops on a large scale, some changes have been made in the verbal text and incorporated visual elements. Among the rugs that seem to have had a great impact on the rugs of this period in terms of appearance, there is a rug from the Safavid era that is kept in the Topkapi Palace Museum. This rug has been reproduced in large numbers in Herke with slight changes in the verbal text and its visual elements. An example of this reproduction is the rug designed by "Zare". In the verbal text of the "Zare" rug, Persian words have a special place; also, the existing rug has a signature. Meanwhile the verbal text of the Safavid rug is in Arabic and has no signature. Since these rugs were woven in two different cultures and times, the question is: What role did the dominant discourse in the society play in the changes made in the verbal texts and visual signs in the reproduction of the rug kept in Topkapi Palace Museum? In order to achieve a suitable answer using the analytical-comparative method, the mentioned rugs were compared with each other in both periods and the dominant discourse was examined. According to the comparison, it was concluded that the rug of the Safavid era expressed the mystical thought of that period. Meanwhile, in its reproduction by "Zare "and its minor changes, attention has been paid more to the rug not as a handwoven product for conduct and worship, but as a product to express humanist and nationalistic ideas and to represent the golden age of the Ottoman Empire.
 

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Abstract
The rapid increase in production and competition in the international arena of the carpet industry, has highlighted the competition for very sensitive manufacturers and branding as one of the competitive strategies of industry activists. The present study aims to identify a model for successful branding in the carpet industry. According to the systematic model of the data theory of the foundation, well-known experts, manufacturers and exporters with a history of carpets were selected for the statistical community. Industry experts in the statistical population were selected by Purposive sampling method and 15 in-house carpet industry experts were interviewed as an example of in-depth research, which resulted in three stages of data adequacy. Semi-structured interviews were used to collect data and data analysis was performed by Strauss and Corbin method and paradigm model and MAXQDA software. The results of the analysis of the data obtained from the interviews, during the open, pivotal and selective coding processes, led to the formation of a model of leading brand creation factors in the carpet industry based on the data processing theory of the foundation. Based on the systematic approach in data theory, the identified codes were divided into 6 core categories including causal conditions, content category, contextual conditions, interfering factors, strategies and consequences. Finally, a model for successful branding in the carpet industry was identified. Having a competitive advantage, a strong marketing position, recognizing the needs of the market and the customer, solving economic and political problems are important factors in the development of the carpet brand in domestic and international markets

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Abstract
Pictorial carpets in the Qajar era are of the important sources that have shown their capacity to reflect various aspects of modernity, including the concept of nationalism, in the Pahlavi era also reflects other aspects of this concept. This paper explores the various aspects of the concept of nationalism in the pictorial carpets of the Pahlavi period. The main question is what are the characteristics and implications of the nationalist aspects reflected on the pictorial carpets of this period? The research method is qualitative and of historical-comparative. As a result, the concept of nationalism in the body of studies is influenced by the three complex aspects of geography, archeology and remedial issues, the written aspect is influenced by poems and slogans, and the identity background influenced by celebrities of science and literature that the first two cases are directly related to the concept of king, monarchy and sometimes religion, and its royal aspect is highlighted, and in the latter case, this link is more patriotic. elements are sometimes mixed together and sometimes presented independently. On second thoughts, it is clear that some of the combinational aspects of these elements in the carpets promote a kind of monarchical nationalism that can be called royal nationalism. On the other hand, the findings indicate the impact of new educational and cultural institutions in the study; It also represents the use of the lion and sun emblem as a nationalist symbol that has identity, governmental and popular aspects in pictorial carpets. An honor that can be given global effects by writing the inscription introducing the memorial in English language. Other findings of this paper is the existence of a relationship between the pattern and inscriptions of carpets with nationalistic concepts, Synchronized with the changes had occurred in the Pahlavi era and with the developments of the Qajar era are diachrony. it can be said that the historical recognition of nationalism in the pictorial carpet depends on understanding the intertwined relationship that existed between the newly established institutions of the Pahlavi era and its social contexts
 

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Afghanistan war rugs are of distinct features among the contemporary folk arts and that’s why they are considered very distinguished. Establishing a dialogue with the world about war as a catastrophe is regarded as the most significant feature of such works. Playing a major role in transferring mental ideas of artists, the extant space and rhythms in these hand-woven artifacts constantly fluctuate between two main concepts of war and life, or the imposed and the desired. The present research aims at demonstrating the representation of space and rhythm in Afghanistan war rugs on the basis of Henri Lefebvre’s theory. Accordingly, the main questions of the research would be as follows: How life and war spaces are represented in the Afghanistan war rugs? How the related rhythms of such phenomena have been demonstrated? Having been carried out in analytical-descriptive methodology and on library studies, the results of the essay show that representing the space in Afghanistan war rugs are actually considered an attempt to express self-assertion in power relations. The most important way to fulfill this purpose was offering contrast in the act of representation. While the military elements constitute the dominant rhythm in the rugs, their contrast with other motifs such as flowers, trees and plants, which are indicative of hesitation, tranquility and change in the rhythm, confronts the domination of war.
 

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In the last decade, biocompatible natural dyes with antimicrobial properties have been given much attention to protect dyed fibers in handwoven carpets against microorganisms. In this research, the leaves of 6 native plants of Fars province, including Amygdalus scoparia (Arjan), Pistacia atlantica (Baneh), Carica Ficus, Shirazi thyme, Shirazi Askari grape (Vinifera) and Juglans, were used as natural dyes for wool dyeing in the presence of eight different metal mordants. The reflective spectra of the dyed samples were analyzed by a reflective spectrophotometer. In addition, the color characteristics, the brightness of the dyed samples, the variety of color shades in the presence of different mordents, washing and light fastness as well as the antibacterial properties of the dyed wool were evaluated. The results of reflection spectroscopy showed that dyed samples with the leaves of Argan, grape, thyme and fig plants had negative a* and positive b* values, which confirms their green and yellow undertones, While, dyed samples with the leaves of baneh and Juglans trees had positive a* and b* values, which proves the red and yellow undertones of these samples. Wool fibers dyed with Argan leaves, figs and thyme in the presence of different metal teeth created the most variety of colors. Ivory, cream, green, brown, olive, orange, brick and purple colors were created on wool fibers in the presence of the leaves of these plants along with different mordents. The light and washing fastness of dyed samples with all the mentioned dyes were acceptable. Wool dyed with thyme and Pistacia atlantica leaves extract showed the maximum percentage of inhibition (99%) against two types of bacteria, Escherichia coli and Staphylococcus aureus.
 

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both The art of keeping it all in the And increase staff productivity The art of imitation by competitors is Model is based on industrial cluster. The aim of this study is That with the study of participants perceptions and beliefs To identify barriers factors to the formation of industrial clusters should Khorasan Carpet. In this study, Q methodology was used as an integrated approach. Participants in this study is 10 cases of managers, and producers of Khorasan Carpet. Were positively associated with research. This discourse space Have been collected from various sources After evaluating and summarizing the discussion Among the 134 Meter 52 For example, the following SQL statements (batch Q) The opinions of experts were. After collecting data from SQL sorting The data were analyzed using Q factor analysis. Distribution analysis showed that Paradigm can be 3 Distinct (Lack of appropriate infrastructure support and Lack of support and supplementary units, Terms weavers) Participants in the study Barriers to the formation of industrial clusters in North Khorasan Carpet Identified Approximately 62.8% of the total Of the total variance explained. Importance and priority barriers identified Patterns were obtained in based on subjective pattern and finally proposed some ways for omitting Identified pattern In order to implement the model of industrial clusters in the carpet industry

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A hand-woven rug has a language and inherits the cultural, religious, and social messages and its weaver feelings. To know the messages that a rug can offer from the past to the present needs to read the symbolic language of the designs and motifs. However, in most cases, information about the meanings of a rug as an artwork is not available; hence, a logical and systematic method should be used to get past the image and reach the real concept. This research tries to reveal the hidden messages behind the motifs of a Hadji-Djalili rug with a Mihrab design, which has two prominent features:  (1) the tree of life in the middle of the rug is a hybrid type, and (2) the weaver has dyed it with special elegance in the way of a real highlight (or Abrash). These are rarely seen in other altar rugs. Based on this, the study follows to find answers to these questions: What are the symbolic concepts that are hidden behind the design, pattern, and color of the mentioned rug? And how can they be achieved? What is the final meaning of the symbolic language of these motifs? Thus, the aim of this research is to use Panofsky's iconology method to find the layers of meaning through the three stages of "pre-iconography description, iconography analysis, and iconology interpretation". This research is written with the descriptive-analytical method and uses library information and written documents. The results of the iconography analysis, which is formed by connecting the chain of meanings hidden behind the motifs, confirmed the "votive or endowment" of the mentioned rug. On the other hand, the interpretation of iconology shows that the weaver of this rug knowingly or unknowingly created an artwork, which emphasizes the need for a man (or a worshiper) to achieve spiritual evolution through the entrance to the existence circle and spiritual ascension.

 

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The most common art of the Kormanj nomads is the weaving of a type of carpet called "Kormanj table" which tells the story of the life or beliefs of that people. This art is specific to the Kermanj-speaking people of North Khorasan and is popular in the cities of Bojnord, Farouj, Mane and Samalghan, Shirvan and Esfrain. Although the Kurdish table has lost its main use today and is used as a floor covering or has a decorative aspect, its primary use in the past was to place bread. The present study was written in a library method with the aim of examining the symbols in the table cloth motifs of the Kormanj tribe of North Khorasan in order to keep alive the old motifs and symbols that are subject to being forgotten and obsolete. The findings of this research indicate that the motifs used in the Kurdish table of the mentioned people have a high semantic diversity and importance and include four geometric, plant, human and animal groups, of which animal motifs are the most used; Because it is influenced by the nomadic life of the Kormanj people. Among the human motifs, the figure of a girl is seen more often; Because the main weavers of the Kurdish table are women and girls. The tree motif is the most frequent plant motif due to its sanctity and being a sign of life and blessing. Abstract and geometric patterns also have a symbolic and decorative aspect.

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Tasheer Carpets are among Eisa Bahdori’s works in carpet designing, which enjoy special structural and visual features. These carpets illustrate a single theme havingbeen designed and woven in three different ways, which evidences the capabilities of their creative designer. Therefore, this article aims at the visual analysis of Bahdori’s trilogy through a comparative approach. The research method is descriptive-analytical, and the data have been collected through field study (interviews and photography of works) as well as library study. The purpose of the study is to answer this main question: what are the commonalities and differences of the structural features of designs and patterns in Eisa Bahadori’s carpet trilogy concerning the theme of Tasheer?
 The results indicates that a repetition of a number of motifs, along partial similarities in rotation of arabesque, is common in all three carpets; among these motifs, one can note the presence of animals (ibex, deer, tigers, lions, and bears), birds (pheasants, humpbacks, and falcons),mythological animals (Simurgh and dragons), vase designs, and combat scenesbetween Simurgh and pheasant. In addition to these commonalities, the structures of carpets in terms of the presence or absence of toranj and sar-toranj as well as their shape (oval, circle), the coloring of the background and borders, and even the way the creatures and vegetal elements are pictured have their unique visual values. ​​Such visual features distinguish each carpet from the other, despite their single theme of Tasheer, and reveal a process of growth in the designing of these three carpets