Showing 4 results for Development
Mrs Fatemeh Na'alchi Kashi, Dr Mohsen Rasoulian, Dr Hossein Boujari,
Volume 9, Issue 24 (3-2014)
Abstract
The purpose of this research is to identify market developing factors for Iranian handmade carpets in global markets and to rank these factors. As a whole, 120 experts in carpet industry and carpet exporters participated in this study. This research is applied in terms of objective and casual, under survey category, in terms of method. The tool for gathering information is a questionnaire. This research studies the relationship between variables by use of descriptive statistics (frequency distribution table, graphs, and statistical indexes) and inductive statistics (Kolmogrov-Smirnov test, T-test, Freedman test, Kroskal and Alice test and factor analysis). SPSS software is also used to analyze data and to perform aforesaid tests. The results show that: preparing ID cards for handmade carpets, identifying consumers’ demands and creating a brand for handmade carpetscan help the developmentof handmade carpet market. Increasednumber of advertisements has a positive correlation with its development. Exporters’ familiarity with electronic business has a significant relation with handmade carpet market development. Moreover, it became clear that the importance of variables of this research is as follows: advertisement, identifying consumers’ demands, existence of a brand, exporters’ familiarity with electronic business and preparing ID cards for carpets.
Miss Fatemeh Sadat Etezad, Dr Mohammad Shaker Ardakani, Dr Hamid Kargar,
Volume 15, Issue 35 (9-2019)
Abstract
New ways of marketing in world trade led to a position that customers are the market drivers. So it is necessary that new ways of marketing to be used in the trade of traditional and valuable Iranian goods. In the world of handmade carpet business, the word sale should not be used. Handmade carpets should be marketed, meaning a permanent relationship in the interest of customers. In this regard, due to the importance of customer relationship management (CRM) and brand extension (BE) for handmade carpet export, the purpose of this study is to investigate the effect of CRM on BE with an emphasis on the mediating role of brand equity in the handmade carpet industry of Iran (studied in Tehran and Isfahan provinces). This study is practical in term of purpose and based on the nature and method is descriptive-causal from the survey branch. Statistical population of the survey are all consumers and buyers of handmade carpets; given the unlimited size of the population, non-random in access sampling method was used. The number of questionnaires distributed was 215, of which 204 responded to the questionnaires.The data collecting tool is a combination of three questionnaires: customer relationship management (Leo et al., 2005), brand equity (Baily et al., 2013) and brand development (Pena & Garcia, 2017). Data analysis was done by Structural Equation Modeling (SEM) with Smart PLS2 software. The results showed that most of the paths and hypotheses were confirmed, but the effect of brand awareness, brand perceived quality and brand loyalty on BE were rejected; the highest effect was the effect of CRM on brand equity (47%) as well as brand equity on BE (89%). Among other paths, CRM has the most effect on the brand perceived quality (brand equity dimension) with an effect level of 60%.On the other hand, the brand association brand has a positive and significant effect on BE among brand equity components with a coefficient of 0.73 and t-value of 7.931. Brand equity also has a mediating role in the effect of CRM on BE, which explains brand development by as much as 47%. On the other hand, among the components of brand equity, only brand association with 66 percent has a mediating role between CRM and BE. According to research findings, CRM, along with brand equity, has played an important role in enhancing the BE of the handmade carpet industry; Therefore, the results of this research can be useful for companies and brands of handmade carpets in order to be able to communicate effectively with customers and ultimately brand development.
Masoud Rahimi Sadegh, Zahra Hossein Abadi, Nazar Dahmardeh,
Volume 15, Issue 35 (9-2019)
Abstract
Nowadays, the status of e-commerce in the exchange of art works is the subject of study experts in the field of art economics. Considering the importance of this issue, identifying the effective factors in accepting e-commerce in this sector of the economy is essential. Hence, using this technology in the art sector, especially the handmade carpet exchanges, we can overcome the problems in the handmade carpet economy and achieve the positive outcomes in the field of economy with the support of handmade carpets, owing to its effective role in the Iran's economy.The present research aims to find an answer for the following questions: 1. How can e-commerce contribute in development of the economy based on handmade carpets and related factors? 2. What infrastructures are needed to use e-commerce for the development of the economy based on handmade carpets?Thus, the objective of the present study is to evaluate the benefits of using e-commerce to develop the handmade carpet economy in Iran and identify the effective infrastructures in accepting e-commerce and exploiting it in the development of the economy based on handmade carpets. The research method in this study is descriptive-survey. Library resources, valid internet websites and questionnaires were used to collect the data. This research investigates e-commerce, art economics and handmade carpets. Then, research results are presented by analyzing the data. Finally, some recommendations are presented to achieve the research goals and future research. Based on the results of this study, creating a cultural and educational context for handmade carpet authorities and creating the necessary infrastructure for accepting e-commerce would be of great contribution in the development of handmade carpet exchanges.
Alireza Shiri, Gholamreza Hashemzadeh Khorasgani, Nasrin Akhoundi, Fazlollah Jamalou,
Volume 17, Issue 39 (8-2021)
Abstract
The hand-woven carpet industry has faced many challenges due to internal and external factors. The use of scientific and pre-planned methods through which the impacts of these factors can be mitigated or eliminated can lead to the prosperity of this influential industry on culture, economy, and social life. Presenting a model for product development is one of these scientific methods. The product development model is used to ensure the realization of customers' demands and satisfaction regarding the product and procedures, increase quality and reduce the wastage from the phase of collecting customers' requirements to the production phase and delivery of the product to the end-user, and even supervision over after-sales services and collection of the feedback, patterns, standards, procedures, and methods. On the other hand, the process of development and production of the new products has undergone great changes due to the increase in global risks, the fast changes in customers' needs and wants, and the increased risk-taking, which has focused the attention on agility strategies in production procedures. The present study seeks to present an exclusive product development model for the Iranian hand-woven carpet industry adopting an agility approach. The study first conducts desk research to investigate goods and service development models and agile production models and proceeds to filter the indicators extracted from the studied models using expert opinions and fuzzy Delphi technique, the result of which is the compilation of 47 indicators selected by the experts out of the 147 total indicators. Afterward, measures were taken to achieve specific indicators since hand-woven carpet production is different from most other industries in nature. For this purpose, open-ended interviews and theoretical saturation (snowball technique) were used to collect new data through interviews with experts. The interviews continued to the point of theoretical saturation. In the next stage, the grounded method was used to extract codes from the open-ended interview transcripts, the result of which was the compilation of 31 new indicators. Eventually, the indicators obtained from the two methods were integrated and the exclusive model for this industry was developed using the Atlas. ti v.8 software. The final model is made up of eight main dimensions, seven sub-dimensions, and 47 sub-indicators.
