Showing 24 results for Handmade Carpet
Dr Mehdi Mortazavi, Mr Mehdi Fallah,
Volume 5, Issue 14 (3-2010)
Abstract
Ethno-archaeology is one of the main approaches that could help archaeologists to reconstruct the past behaviors, including social, cultural, economical and political behaviors. It is interesting to state that the most important aim of ethno-archaeology is to understand the past through observation of modern conservative societies. On the other hand, based on this framework, archaeologists attempt to make a bridge between the past (static) and the present (dynamic). In fact, via this approach, archaeologists are able to clarify background of traditional arts of modern societies. Better understanding of background of these arts enables scholars to represent worthy scientific methods to protect the traditions. Handmade carpet, which has two distinguished characteristics, namely genuineness and innovation, has developed in the Persian cultural region and has its roots in the ancient arts of this vast region. The objective of this paper is two folded, firstly to present a worthy scientific method to detect process of derivation of designs and patterns on the handmade carpets, and secondly to understand “how” and “why” of human past behaviors. In fact, the present paper will present suggestions to exploit past human behaviors of this vast region. Consequently, scholars who are studying handmade carpets will be able not only to derivate designs and patterns of carpets, but they will also be able to support this deep rooted art.
Mr Abbas Johari, Mr Seyed Mohsen Moshref, Mr Mohammad Najjar Firoozjaei, Mr Mehdi Hadian, Mr Reza Allahdad,
Volume 7, Issue 20 (3-2012)
Abstract
In order to study the “feasibility assessment of brokerage establishment for quality control of handmade carpets with an emphasis on domestic workrooms”, indicators and quality control criteria of these carpet have been compiled. These indicators have been prioritized according to the views of producers, exporters, professionals and experts of handmade carpets, and then, the pilot quality control of these carpets has been executed for handmade carpets of Kashan. Finally technical, social and economic feasibility of the brokerage establishment on the quality control have been examined based on the result of the pilot implementation and empirical experiments. It is noted that without the help and support of the government and due to lack of incentive of weavers to pay a fee to use the brokerage services, this is not economically feasible.
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Fariborz Seddighi Arfa’ei,
Volume 7, Issue 20 (3-2012)
Abstract
Handmade carpet is considered to be one of most important exporting commodities which enjoys a special place in international markets. However, it has not found such importance in domestic markets and, as a result, today handmade carpets are found much less than machine-made ones in Iranian homes. It comes to mind that such weak usage of handmade carpet can be mainly attributed to its high cost. In this survey research, different affluent and middle class districts of four cities, i.e. Tabriz, Ghom, Tehran and Isfahan, have been studied via four steps. The findings show that high cost of handmade carpets is not the only major factor of low usage of these carpet by the affluent classes of the society, but there are other factors which refer to the unawareness of these classes regarding the special properties of handmade carpets compared with the machine-made ones
Mr Mehdi Kateb,
Volume 9, Issue 23 (9-2013)
Abstract
The role of Small and Medium Enterprises (SMEs) in economy and in creating jobs in developing countries is an important parameter, and other important parameters in this field include investigating their economic situation and profitability in order for survival and creating value for customers. Whereas small and medium enterprises which work on sale of Iranian handmade carpets,as the exclusive product with international brand and national position,can benefit from handicraft expertsand human resources,and use domestic resources to answer domestic demand, as well as many customers around the world.Nevertheless,the export of this product has decreased comparing other domestic products, but still experts and active participants in this industry antedate from other domestic and foreign rivals and are successful in development and growth of this product. Identifying effective methods for growth of small and medium enterprises in carpet industry in international economyand the related indicators can be profitable for other active participants and stakeholders, whether in private and corporation sectorsor for planners and policy-makers in this section. This study seeks to answer the question thatwhat elements, despite decreasing exports of carpet, have caused the growth of small and medium Enterprises (SMEs) in carpet export sector. Identifying and prioritizing such parameters are the results of this case study. The geographic scope of this study is the exporters of handmade carpet and during 2013. The research methodology is descriptive-correlativeone and research population include all exporters of handmade carpet which earn over 1 million dollars annually. Data collection was conducted using a questionnaire that was prepared according to review of literature. Dependent variable in this research was growth of small and medium enterprises (SMEs) of carpet industry in international economy, which can illustrate the sales scale, increment and exporting the stuff (MacMillan and Day, 1987) and independent variables include ability and capacities, demands (causes and activators of growth), resources, seasons and manager and service’s owner personal characteristics (Davidson, et al. 2006). Results illustrate that there is a positive correlation between variables of demands and seasons in range of 99 percent to growth of producing services and commercial services of export of handmade carpet.The aim of this research is studying effective factors on the growth of carpet export in Iranian small and medium enterprises (SMEs). The research design is based on correlation. Instrument validity was established by a panel of experts and its reliability was confirmed by filling out 30 questionnaires. Cronbach’s alpha coefficient was calculated for different parts between from 0.75 to 0.84. The statistical population was 124 carpet exporters that during ten past years(2001-2011) exported more than one million dollar. Due to their small numbers,census method was used for data collection. The descriptive results of the research indicated that the average amount of carpet export among Iranian SMEs was 4.5 million dollars. Another result showed that there was positive correlation between demands and opportunities facing these SMEs with their growth. The results of the bivariate regression revealed that 38.4% of variation of SMEs’ growth stemmed from these two factors (between demands and opportunities facing these SMEs).
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Naser Yazdani, Mrs Shahdokht Rahimpour, Mr Yaser Hanifi, Mr Parviz Davoudianpour,
Volume 9, Issue 23 (9-2013)
Abstract
Increasing development of e-commerce in global extent encompass diverse and different products. The handmade carpet is one of such products traded by many websites around the worlds. However, in Iran e-commerce of handmade carpet has not been taken seriously. The results of previous studies have shown that the commencing such action is fully beneficial and useful. E-commerce, however, due to some reasons have not become possible until recently in Iran. This research is conducted using descriptive-surveying-analytical method using observational tools, and by distributing a questionnaire and desk study. Observation and analysis of foreign successful websites as well as study of active Iranian websites and interviewing with exporters of handmade carpet in Tehran revealed major causes and reasons of absence of Iran in this field. The results show that successful foreign websites technically and operationally have no complex tools and equipment which may need major investment. Thus, designing and launching similar website is also possible in Iran. However, regarding absence of training and necessary and required data among sellers and exporters and limited relationships with other countries and foreign banksdue to sanctions, they are not much willing to participate in this context. Its seems that by attracting foreign financial partners and financial support of the government in creation of equipped marketing websites, training of businessmen and producers, and legislation for copy right in the context of handmade carpet the grounds for introducing e-commerce of handmade carpet can be provided.
Dr Seyed Ali Mojabi, Mrs Shadi Zamani,
Volume 9, Issue 24 (3-2014)
Abstract
One of the most common procedures for exporting and warehousing handmade carpets is keeping them folded over one another. Handmade carpets come out of their stable states by being folded,while increasing storage time can cause serious and sometimes irreversible changes to them. In this research, a pilot model carpet has kept folded under a load equal to 50 g/cm2 and then the applied load increased respectively to 100, 200, 500, 1000 g/cm2 continuously and uniformly, and at every stage the digital image of the form of folded carpet has been recorded. The received image was analyzed by software programs to identify and determine the morphology of folding curvature of handmade carpet under static pressure. It is possible to propose convenient predictions for storage and packing of carpets, considering the morphology of folding curvature of handmade carpet during successive loading and unloading phases. Accordingly,is this research it was determined that the empty space in folding curvature of handmade carpet after removing the pressure and returning to the first state isalmost 9 times less than the same for the first time the carpet was folded. This research also showed that if the setting height of stored carpets, which are folded over each other, does not change then the damage is much less comparing the time that carpets’ height decreases constantly and forcesapplied to carpets change. Moreover, possibility of carpets falling due to loss of instability of folding curvature length at loading time is much greater than during unloading time. Also in this research, folding curvature height, folding curvature length and empty space in folding curvature were studied and measured.
Mrs Fatemeh Na'alchi Kashi, Dr Mohsen Rasoulian, Dr Hossein Boujari,
Volume 9, Issue 24 (3-2014)
Abstract
The purpose of this research is to identify market developing factors for Iranian handmade carpets in global markets and to rank these factors. As a whole, 120 experts in carpet industry and carpet exporters participated in this study. This research is applied in terms of objective and casual, under survey category, in terms of method. The tool for gathering information is a questionnaire. This research studies the relationship between variables by use of descriptive statistics (frequency distribution table, graphs, and statistical indexes) and inductive statistics (Kolmogrov-Smirnov test, T-test, Freedman test, Kroskal and Alice test and factor analysis). SPSS software is also used to analyze data and to perform aforesaid tests. The results show that: preparing ID cards for handmade carpets, identifying consumers’ demands and creating a brand for handmade carpetscan help the developmentof handmade carpet market. Increasednumber of advertisements has a positive correlation with its development. Exporters’ familiarity with electronic business has a significant relation with handmade carpet market development. Moreover, it became clear that the importance of variables of this research is as follows: advertisement, identifying consumers’ demands, existence of a brand, exporters’ familiarity with electronic business and preparing ID cards for carpets.
Dr Mohamad Taghi Toghraei, Mrs Bahareh Navidzadeh, Dr Ali Attafar, Dr Iman Zakariyayi Kermani,
Volume 11, Issue 28 (3-2016)
Abstract
Since some part of cultural entrepreneurship pays attention to entrepreneurship in arena of art and handicrafts, and handmade carpet is one of the oldest and most important handicrafts in Iran, paying attention to carpet is really prominent. Paying attention to originality of this native art, production and exportation of handmade carpets for having a share in competitive market and development of entrepreneurship in industry of handicrafts are the reasons for the importance of this issue. In recent decades, this market has faced some obstacles that has caused some problems. To solve these problems, innovation is one of the fundamental solutions. Therefore, this study has tried to find a solution to get rid of these obstacles in the art and evaluate the solutions in this research. This research which is based on descriptive and survey analysis is willing to find the obstacles on the way of innovation in Isfahan handmade carpets and to present a method or way for innovation in Isfahan handmade carpet. The statistical society encompasses designers, producers and carpet merchants, with 211 samples randomly chosen. Its results show that the obstacles on the way of innovation in handmade carpets go into the five major categories of economics, marketing, culture, management and technology, for all of which 30 sub-branches has been identified. In addition, the analysis of the achieved results show that each of these factors has different levels of effect on obtruding innovation in Isfahan hand-woven carpets. To conclude, some suggestion are given to get rid of these problems.
Mr. Mehrdad Shahbazi Manshadi, Associate Professor Habibollah Salarzehi,
Volume 12, Issue 30 (3-2017)
Abstract
On the one hand, due to reduce oil revenues and the need for the exchange of non-oil export, especially carpet industry as the most important goods of non-oil export and on the other hand, due to the downward trend of carpet export as a national brand in the global market and overtaking countries such as China and India from Iran in recent years, the purpose of this study is to identify and prioritize strategic effective components on Hand-woven Carpet industry as a national brand in the global market. To achieve this purpose, we used the integrated approach for strategic and hierarchical analyses. First, we conducted directed and free interviews with a number of experts in the industry in order to identify the weaknesses, strengths, opportunities and threats with deep library studies and to collect the qualitative data. Also, for collecting documentary information, we used two questionnaires to prioritize and measure the relative importance of effective factors. According to analysis of the research results, the most important effective internal factors on the industry's position include: to be reliable and well-known the brand of Iranian carpet, and the lack of attention to requests, needs and tastes of the world market and the most important effective external factors on the industry's position include: the opportunity of terminating international sanctions in regard to Joint Comprehensive Plan of Action (JCPOA) and the threat of entry the foreign competitors with more advanced facilities and reducing market share in recent years. Also, the aggressive strategy (Strength, Opportunity) was selected as the superior strategy for the promotion of position in the industry. According to the results, it is suggested that activists in this industry establish a comprehensive plan to identify untapped and intact world markets, capital entry and foreign expertise, optimizing resource consumption and reducing the cost of product, reinforcement of order -taking and finally, improving the distribution and sales channels by relying on knowledge of information technology.
Dr Parvaneh Salatin,
Volume 12, Issue 30 (3-2017)
Abstract
The purpose of this paper is examines the domestic consumer behavior to income changes, floor coverings price (calculated income elasticity, price elasticity and cross-elasticity), handmade carpets and of carpet by machinery.
The results of the models using OLS method in the 1984-2010 shows that Both handmade carpets and carpet by machinery floor covering products are elastic goods; although, carpet by machinery is more elastic than handmade carpets. This implies that the reaction of consumer's carpet by machinery greater than consumer's handmade carpets (assuming an identical change in the price of both flooring). Due to the cross-elasticity values obtained, in the estimated domestic demand for handmade carpets, the carpet by machinery, rugs and moquette, ceramic tiles are the stronger substitutes for handmade carpets.
Due to the cross-elasticity values obtained in the estimation of demand functions for carpet by machinery, the ceramic tile, handmade carpets and rugs and moquette, carpet by machinery are stronger substitutes. With respect to the values obtained in the estimation of income elasticity of demand functions, both handmade carpets and carpet by machinery are luxury goods; although the income elasticity of handmade carpets, is more than the income elasticity of carpet by machinery.
Mr Mohammad Karimian Ravandi, Dr Hamidreza Yazdani, Dr Hamidreza Irani,
Volume 13, Issue 32 (3-2018)
Abstract
Handmade carpet in addition to dimensions of occupation, export, and economic interests, from dimensions of art and culture, has long been a symbol of the rich culture of this land and has special celebrity worldwide. In between the important case that has been ignored is Iranian domestic market, and it seems more reasonable to first stabilize the situation in meeting domestic and get its markets and then, consider export aspects. According to information released by stakeholders of handmade carpet, lack of communication with consumers and their recognition and targeted and creative advertising and marketing is ignored in Iranian handmade carpet and Kashan handmade carpet. The main goal of this research is designing idea of the advertising campaign for introducing Kashan handmade carpet in Iranian domestic markets. So, after achieving a right model for the advertising campaign, this study using interview and documents in terms of obtained model was evaluated and information obtained through these two instruments was described to is answered the main research question (right advertising campaign for Kashan handmade carpet industry has what features). This comprehensive evaluation is with case study strategy and using the qualitative content analysis method. In results of the research was reached to create the main idea and advertising campaign strategy to introduce Kashan handmade carpet, according to market segmentation and unique benefits of this product. In this campaign target market are young people with good income and upper-middle class with female gender and characters that are interested in brand that by handmade carpets for breaking and consumption, by focusing on this fact that you are looking for softest and best price of handmade floor, buy Kashan carpets made of wool, idea for this campaign, is focus on cheap and softest carpets for underfoot that Kashan due to the coarse texture and wool is soft and is very proper due to reasonable price and in this respect it is unique as if costumers are buying the most authentic and best Iranian handmade carpet. In last of this research, is presented recommendations to future researchers in the handmade carpet industry.
Dr. Malihe Siyavooshi, Dr. Mohammad Ghafournia, Mr. Nader Vesali,
Volume 14, Issue 33 (9-2018)
Abstract
Abstract: The main objective of this research is to identify the factors affecting the importers' decision to buy Iranian handmade carpet . This research is applied and is qualitative in terms of the type of data used. The research data were collected using interview with Iranian handmade carpet importers in the European ::union:: who were present at The 25th International Handmade Carpet Exhibition in Tehran. The sampling method was accessible, and the sequential method was used to determine the sample size. Accordingly, with14 Iranian handmade carpet importers to the European ::union:: were interviewed, that of which 11 persons were originally European and 3 persons Iranians residing in Europe. Data analysis was performed using qualitative content analysis. The content analysis results led to the identification of 233 primary codes that were categorized as 62 selective codes. By reviewing and filtering selective codes, 38 sub themes were identified, which were ultimately classified into 5 main themes. Some of the indicators have a positive effect and some have a negative influence on the decision to buy Iranian carpet. The ten main identified themes are: product, price, distribution, promotion, and environmental factors. Some of the indicators identified in this research, such as ordering capability in production, supply quality, negative media space against Iran, uniqueness of carpet, having a reliable business partner in Iran, provide international credentials, economic situation in the destination country, and etc. ,for the first time and from the perspective of importers were mentioned; which illustrates the distinction of this research with previous research on carpet marketing.
Dr Rasoul Abbasi, Mrs Zohre Kazemi,
Volume 14, Issue 33 (9-2018)
Abstract
The handmade carpet of Iran with outstanding cultural and artistic qualities is a product that has been registered in the non-oil export basket of Iran for decades as a significant commodity. The purpose of this research is to determine the importance of indicators for assessing promotional and promotional tools for handmade carpets and to determine the priority of tools used to introduce this product to customers in foreign target markets. The statistical population of this research consists of 19 experts and expert experts in exporting handmade carpets in Tehran province. Fuzzy AHP method was used to determine the weight of each index as well as to determine the priority of promotional and promotional tools. Were placed. Also, according to the TOPSIS method, exclusive exhibitions, media, commercial ads, publications, tourism tours in Iran, sales, sales representatives, price discounts and sales awards are the top priorities. The research results include suggestions for exporters and planners in this area.
Dr Alireza Amini, Dr Esmail Mazroei Nasrabadi, Mrs Tayebeh Jafari,
Volume 14, Issue 33 (9-2018)
Abstract
Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has been investigated. The interest population of this research is handmade carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on marketing emphasizes and marketing effectiveness in handmade carpet. Moreover, marketing emphasizes mediate the relationship between adaptive selling behavior and marketing effectiveness.
Ma Seyed Mostafa Eftekhari, Phd Seyed Ali Mojabi, Phd Mahmoud Ashari,
Volume 14, Issue 34 (3-2019)
Abstract
Various types of maps for carpet weaving can be made in Iran nowadays. For example, According to the application and selection employer and the weaver, from a map can be procured easily raster map, digital map or map provided audio. With the explanation that the use of audio maps is expanding and the amateur weavers are more willing to use it. Because the maps provided audio is more suitable for ease of work, tissue speed, occupational health, as well as for the cost of the map than the other types in some commercial cases. While the audio reader performs only the map readings, the recognition of the correct location of read nodes is still a weaver task.
In this research, with the design of the "Map reader HOF" (Patent Number 88954) and its performance review, it became clear the recognition of the correct location of the map nodes could be done by the device. In this research, the Find the warp has been chosen to describe the work of the machine more easily. This device feature speeds up the handmade carpet texture significantly compared to other types of maps.
In the selected map to check and compare between different types of maps, the result is that the "Map reader HOF" It needs to 90% less time for Read the map.
Mrs Seyedeh Akram Oliyaei Tabaei, Seyed Mohammad Mahdi Mirzaamini,
Volume 14, Issue 34 (3-2019)
Abstract
Fars province is one of the centers for producing handmade carpets. This Province according to the division in the nomadic section Includes: Three tribes of Qashqai, khamseh and lor. And distributed north to south of the province in various urban and rural areas. This makes fars province one of the most valuable place in carpet waeving in Iran and a carpet exporter in the world. Climate type and climatic conditions of this province cultivate various species of plants in the land, each of which combines with each other and different mordant , creates a variety of colors in the dyeing of fibers. This research is aimed at discovering the events and memories of the dyeing process, the type of color choices and the taste of rural and nomadic Persian weavers by oral history method.Oral history is in fact a consciously dialogue between two people about the dimensions of past events, both of which have historic significance and recorded to become a document and its durability. Oral history, as a research method from the beginning to the end, involves numerous, long, and timely stages. Which, if it meets its standards, will have tremendous results . And its purpose is merely to record the lost historical documents, such as memories, experiences, and knowledge of people directly related to the topic in question. This process, in this research, was conducted through interviewing and away from any interference with and application of the researcher's personal views, merely to record the memories of individuals. In this qualitative research, Semi-structured interview tool was interviewed with 42 factors of rural and nomadic carpet Fars. Sampling method was selected as snowball or incremental and sample size based on theoretical saturation. Dyeing of fibers in Fars tribes was done annually in the spring and after wool picking and washing the fibers. These tribes usually used of plants that are in their tripes, which is why it is possible that one of the reasons for the darkness of carpets in the Arabian and eastern parts of Fars with carpets of Qashqai tribes and western regions, the same difference in the type of plants available to them. Fars province was one of the areas that used of chemical dyes after many years later. As the tribesmen did not know the proper dyeing process with these chemicals, they were treated like natural dyes, and sometimes they used natural teeth to fix it, which did not affect the color of the dye. Therefore, they do not wash their woolen linen, which are painted with chemical dyes, and usually replace and sell it after several years of use. Until in the 1970s, several producers such as Seyyed Razi Miri, Gholamreza Zolanvari and Abbas Sayyah re-tried to revive natural and vegetative dyes, and now the province has the most use in using these dyes in its nomadic and rural productions.
Shahdokht Rahimpour, Abdoaljaber Ghodratiyan, Amirhossien Chitsazyan,
Volume 15, Issue 35 (9-2019)
Abstract
The role of human resources and its effective management in the development and development of countries is known. In handmade carpet industry, attention to human tissue is not considered as the most dynamic element of the cycle of production of handmade carpet booms. Therefore, this research was conducted with the aim of pathology of factors influencing the preservation and increase of manpower of handmade carpet weavers in three levels of environmental factors, micro-environment and internal factors in Shiraz. In total, after reviewing the research background, 83 variables were identified in 3 dimensions of environmental factors, micro, or industry and in-organization environment. The method of data collection was using library and field resources. Questionnaire data collection tool. Data analysis was done descriptively and inferential using Testifodent and Friedman test. The results of the research indicate that out of a total of 83 variables, 60 positive, 4 negative and 19 variables have been negatively affected. Of these 19 negative variables, 11 variables are related to macro environment factors, 3 variables related to the industrial environment, and 5 variables related to the internal dimension of the organization. Therefore, it can be said that these factors are the environments that have the most negative effect on the stagnation or flourishing of the carpet industry and, consequently, the increase or decrease of weavers in Shiraz.
Miss Fatemeh Sadat Etezad, Dr Mohammad Shaker Ardakani, Dr Hamid Kargar,
Volume 15, Issue 35 (9-2019)
Abstract
New ways of marketing in world trade led to a position that customers are the market drivers. So it is necessary that new ways of marketing to be used in the trade of traditional and valuable Iranian goods. In the world of handmade carpet business, the word sale should not be used. Handmade carpets should be marketed, meaning a permanent relationship in the interest of customers. In this regard, due to the importance of customer relationship management (CRM) and brand extension (BE) for handmade carpet export, the purpose of this study is to investigate the effect of CRM on BE with an emphasis on the mediating role of brand equity in the handmade carpet industry of Iran (studied in Tehran and Isfahan provinces). This study is practical in term of purpose and based on the nature and method is descriptive-causal from the survey branch. Statistical population of the survey are all consumers and buyers of handmade carpets; given the unlimited size of the population, non-random in access sampling method was used. The number of questionnaires distributed was 215, of which 204 responded to the questionnaires.The data collecting tool is a combination of three questionnaires: customer relationship management (Leo et al., 2005), brand equity (Baily et al., 2013) and brand development (Pena & Garcia, 2017). Data analysis was done by Structural Equation Modeling (SEM) with Smart PLS2 software. The results showed that most of the paths and hypotheses were confirmed, but the effect of brand awareness, brand perceived quality and brand loyalty on BE were rejected; the highest effect was the effect of CRM on brand equity (47%) as well as brand equity on BE (89%). Among other paths, CRM has the most effect on the brand perceived quality (brand equity dimension) with an effect level of 60%.On the other hand, the brand association brand has a positive and significant effect on BE among brand equity components with a coefficient of 0.73 and t-value of 7.931. Brand equity also has a mediating role in the effect of CRM on BE, which explains brand development by as much as 47%. On the other hand, among the components of brand equity, only brand association with 66 percent has a mediating role between CRM and BE. According to research findings, CRM, along with brand equity, has played an important role in enhancing the BE of the handmade carpet industry; Therefore, the results of this research can be useful for companies and brands of handmade carpets in order to be able to communicate effectively with customers and ultimately brand development.
Masoud Rahimi Sadegh, Zahra Hossein Abadi, Nazar Dahmardeh,
Volume 15, Issue 35 (9-2019)
Abstract
Nowadays, the status of e-commerce in the exchange of art works is the subject of study experts in the field of art economics. Considering the importance of this issue, identifying the effective factors in accepting e-commerce in this sector of the economy is essential. Hence, using this technology in the art sector, especially the handmade carpet exchanges, we can overcome the problems in the handmade carpet economy and achieve the positive outcomes in the field of economy with the support of handmade carpets, owing to its effective role in the Iran's economy.The present research aims to find an answer for the following questions: 1. How can e-commerce contribute in development of the economy based on handmade carpets and related factors? 2. What infrastructures are needed to use e-commerce for the development of the economy based on handmade carpets?Thus, the objective of the present study is to evaluate the benefits of using e-commerce to develop the handmade carpet economy in Iran and identify the effective infrastructures in accepting e-commerce and exploiting it in the development of the economy based on handmade carpets. The research method in this study is descriptive-survey. Library resources, valid internet websites and questionnaires were used to collect the data. This research investigates e-commerce, art economics and handmade carpets. Then, research results are presented by analyzing the data. Finally, some recommendations are presented to achieve the research goals and future research. Based on the results of this study, creating a cultural and educational context for handmade carpet authorities and creating the necessary infrastructure for accepting e-commerce would be of great contribution in the development of handmade carpet exchanges.
Ms Monir Mirjamali, Dr Mostafa Shamsodini, Mr Ghanbarali Mohammadi, Dr Ahmad Goodarzi,
Volume 15, Issue 36 (3-2020)
Abstract
For a long time, the handmade carpet of the Markazi province, especially the Sarouq brand, With A few hundred years old has been recognized as one of the symbols of Iranian art and culture in Iran and has played an important role in employment, non-oil exports and the Introducing the province art. Unfortunately, in the last decade, the province's carpet share has fallen sharply from domestic and foreign market and this old art-industry has encountered a lot of difficulties, where the number of producers and activists in this field significantly reduced. This paper studies the qualitative and strategic analysis of handmade carpet in Markazi province, rooting downgrades and providing appropriate solutions for the exit from this depression. In this paper, we have been used library method and various tools such as completion of questionnaires and interviews with stakeholders, experts and activists in the field of Art- Industry of Carpet of the province. Then, with using SWOT technique, analyzed he strengths, weaknesses, opportunities and threats of this art-industry and finally, solutions have been developed to achieve priorities based on its development orientations in the province. The results of this study indicate the defensive position of the carpet in the domestic and foreign markets, and, according to this, presented strategies and policies, functional tactics In order to exit the current depression. The main developed strategies are " Needs assessment, compilation, implementation and evaluation of regular educational program at different stages and levels in the field of art- industry of carpet", "Improving the quality of handmade carpets in the province through woven carpets identification, standardization, monitoring and evaluation" and "Applying new marketing methods and effective planning to introduce handmade carpets brands in order to penetrate new markets and increasing the share of existing markets."
