Showing 5 results for Isfahan
Dr Ali Asghar Shirazi, Mr Hesam Keshavarz,
Volume 7, Issue 20 (3-2012)
Abstract
In the late of the Qajar era, a Persianized Iranian royal family of Azerbaijani Turkic origin which ruled Persia from 1785 to 1925, the Isfahan carpet design was revived by some of the artists such as Mirza Aqa Emami and Mohammad Hossein Mosavver Al-Molki. One of the leading artists in the late of the Qajar period and the early of the next period, Mohammad Hossein Mosavver Al-Molki, known as Haj Mossaver, was an innovator whether in painting or carpet design. However, the traditions of the Safavid painting and design are dominant in his works. He revived the hunting design which belonged to the previous periods specially Safavid era in the Isfahan carpet. In this paper, the Mosavver Al-Molki’s hunting designs is studied with a descriptive-analytical method and the paper’s data is collected through an observational and library-based research. The study revealed that his works were not a mere imitation. He changed the horizontal composition of the Safavid hunting carpets to the vertical composition. As a result, a high horizon was created in the hunting scene. Haj Mosavver had a realistic perspective in his designs and so, he solved the problem of the separation between the nature of the field and the elements of hunting scene in traditional hunting carpets via converting the vines and palmettos to the small bushes and shrubs. In fact, his work was a logical relationship between the contemporary carpet design and the Safavid’s.
Mrs Najmeh Mirzakarimi Isfahani, Dr. Seyed Jalal-Eldin Bassam, Mr Javad Hassanpoor Nami,
Volume 10, Issue 26 (3-2015)
Abstract
Diversity in the design of hand-knotted carpet may satisfy different tastes in the market as well as cause a boost in the purchase of the product. Isfahan hand-knotted carpet has a unique quality and originality in its design, but these characteristics are almost solely well-known in Isfahan market, so that in the national level, most buyers of Isfahan carpet comprises of Isfahani people. In the current state of affairs bearing the sanctions in the mind, preservation and promotion of Isfahan carpet is of great importance to support the weavers and employees of this industry and to improve their welfare as well as continuation of this national art. In this paper, the hypothesis is that the design of Isfahan carpet suffers from lack of diversity in such a way that it acts as a hurdle in the promotion of the carpet market. To examine this hypothesis, 152 questionnaires were distributed in Isfahan and Tehran carpet markets. Also some questionnaires were filled by Isfahani entrepreneurs and designers of carpets. Sampling was done according to Convenience Sampling method and the answers to the questionnaires were analyzed by the inferential and descriptive statistical analyses. The results demonstrate that if customers would have more favorable attitudes towards Isfahan carpet, the purchasing motivation would increase. Also lack of organized marketing strategy and insufficiency of potent designers are among the factors snagging diversity in the design of Isfahan carpet.
Dr Mohamad Taghi Toghraei, Mrs Bahareh Navidzadeh, Dr Ali Attafar, Dr Iman Zakariyayi Kermani,
Volume 11, Issue 28 (3-2016)
Abstract
Since some part of cultural entrepreneurship pays attention to entrepreneurship in arena of art and handicrafts, and handmade carpet is one of the oldest and most important handicrafts in Iran, paying attention to carpet is really prominent. Paying attention to originality of this native art, production and exportation of handmade carpets for having a share in competitive market and development of entrepreneurship in industry of handicrafts are the reasons for the importance of this issue. In recent decades, this market has faced some obstacles that has caused some problems. To solve these problems, innovation is one of the fundamental solutions. Therefore, this study has tried to find a solution to get rid of these obstacles in the art and evaluate the solutions in this research. This research which is based on descriptive and survey analysis is willing to find the obstacles on the way of innovation in Isfahan handmade carpets and to present a method or way for innovation in Isfahan handmade carpet. The statistical society encompasses designers, producers and carpet merchants, with 211 samples randomly chosen. Its results show that the obstacles on the way of innovation in handmade carpets go into the five major categories of economics, marketing, culture, management and technology, for all of which 30 sub-branches has been identified. In addition, the analysis of the achieved results show that each of these factors has different levels of effect on obtruding innovation in Isfahan hand-woven carpets. To conclude, some suggestion are given to get rid of these problems.
Abdollah Mirzaee,
Volume 15, Issue 36 (3-2020)
Abstract
The geographical expand of carpet production in Iran, has caused to use of various techniques and methods in order to convert them to carpet design cartoons. Today, two distinct and inclusive methods are common in providing carpet cartoons for urban carpets weaving in Iran named Isfahan and Tabriz methods. The purpose of this research is an explanation of the causes of difference in the coloring and pointing cartoons of carpet designs in these two main carpet weaving regions. For this purpose, first, by comparative studying of the color and dotting methods of Isfahan and Tabriz carpet cartoons, the differences between them were extracted. Then, the reasons for these differences were studied with emphasis on the structural and technical factors of these two regions carpets. The results showed the common styles of design and production in each region and the level of mutual understanding of the complex human beings involved in the production system with respect to each other's actions plays a pivotal role in changing the color and dotting methods of carpet designs. Qua in Isfahan, persuasion to the existing situation and the traditionalism of producers and even audiences towards the institutional situation has led to the continued use of classic and traditional designs in carpet cartoons, and the consequently no need to invent different color schemes and design dotting. On the other hand, the intrinsic and historical orientation towards innovation and modernity among the human beings of Tabriz carpet producers has made the carpet designers to personalize their action with the tendency to use realistic motifs and hybrid flowers. Therefore, without changing the traditional color and dotting methods, these cartoons are not meaningful and readable for the majority of carpet weavers. To solve this problem, Tabriz Carpet Designers with the beforehand knowledge of the ability of well-experienced and connoisseur weavers, have invented various methods and techniques to make readable their designs to these carpet weavers.
Maryam Ranjbar, Amir Hossein Chitsazian, Esmaeil Mazroui Nasrabadi,
Volume 18, Issue 41 (9-2022)
Abstract
In recent years, hand-woven carpets have lost their global status. Several problems have caused this issue. One of the important things is the uncertainty of the productivity of handwoven carpet production workshops. Existing productivity measurement methods are quantitative. In this industry, obtaining quantitative data is either not possible or hardly possible. So far, no research has been done for the qualitative evaluation of productivity. As a result, this research has been conducted with the aim of providing a qualitative method for evaluating the productivity of concentrated workshops for the production of handwoven carpets. The statistical populations and sampling methods in the first and second stages was: the experts of handwoven carpets, judgmental method; and the producers of handwoven in Isfahan, randomly method. To determine productivity evaluation indicators, the Delphi method was used, and one-sample t-test was used to evaluate productivity. In this research, a method for evaluating productivity was presented. Two dimensions of effectiveness and efficiency have been considered for productivity. Capital, materials, equipment, methods, management and human resources are indicators of efficiency, and achievement of goals and customer satisfaction are indicators of effectiveness. The results of the t-test show that its productivity, dimensions and components are more than the average but less than the ideal. In order to improve productivity, while reducing the amount of consumables and manpower costs that make up a high percentage of the costs of handwoven carpets, it is necessary to increase outputs by improving work methods and using appropriate tools.
