Showing 6 results for Quality
Mr Mohammad Rezaei,
Volume 2, Issue 3 (9-2006)
Abstract
This article argues that hand woven carpet - weavesrs’ job satisfaction is one of the most important factors that influences the quality of their works. Thus, it is proposed to study the degree of job satisfaction among them and some important factors which determine its variation. The scope of the research involved 834 carpet weavers in East Azarbaijan and Isfahan in 2004. in this research, a theoretical model based on objective and subjective variables has been applied.
Dr Abdul Hamid Haji Pour Shoushtari,
Volume 3, Issue 6 (9-2007)
Abstract
Productivity aims at improvement of the quality. Quality improvement in turn contributes to productivity. There are several means to improve the handicrafts and allow people to improve the quality of their products. Meanwhile handicrafts are being considered important from social, cultural, art and economical point of view. It contributes to local economies and eradication of poverty. By providing new market opportunities, the seal program aims at enabling handicraft producers to establish sustainable livelihoods. This will be achieved through developing networks of handicraft producers and customers, including the higher - end of the market, and through exhibitions and trade fairs. The UNESCO Seal of Excellence for handicrafts is based on the criteria such as: Excellence, Authenticity, Innovativeness, Social responsibility (Fair, labor law, Eco - Friendly) and marketability. They encourage artisans to produce handicrafts using traditional skills, patterns and themes in an innovative way in order to ensure the continuity and sustainability of these traditions and the skills. On the other hand, creativity is man’s most widely and evenly distributed resource. All people seek outlets for self - expression and have the capacity to create objects to uplift the spirit and enhance peoples’ lives. The United Nations Educational, Scientific and Cultural Organization (UNESCO) promotes a wide range of activities to preserve and develop both traditional and contemporary crafts. This has included a Ten - Year plan of Action for the Development of crafts in the world 1990 - 2000 the annual UNESCO crafts prize to recognize the creative talents of craft producers, as well as programs to identify and bestow on the worlds most out standing artisans the title of “ Human Living Treasure.” The seal of Excellence for Handicrafts program was established in 2001 by UNESCO (UNESCO Office Bangkok) in collaboration with the ASEAN Handicraft Promotion and Development Association (AHPADA) for piloting in Asia. Referred to as the “SEAL”, this program aims at ensuring the continuation of traditional knowledge and craft skills which help to preserve cultural diversity in the region. Since 2006 the SEAL program has been launched globally with the SEAL being introduced in Africa, Europe and America. The Asia program has expanded over the last few years to south Asia (2004), central Asia (2004) and was launched in East Asia in 2006. It should be mentioned that 30 countries in Asia are now taking part in this initiative. This growth has been accompanied by a new region - wide branding and increased promotion and distribution channels.
For the first time Iran took part in the 2007 seal program session, held in Dushanbeh, Tajikistan from 24 - 27 September, received 6 seal certificates for the Iranian handicrafts articles. Due to the importance of the program (Seal), this paper is an attempt to take a step for further introduction of the SEAL in order to prepare grounds for better participation of the relevant capable products in the future sessions.
Mr Abbas Johari, Mr Seyed Mohsen Moshref, Mr Mohammad Najjar Firoozjaei, Mr Mehdi Hadian, Mr Reza Allahdad,
Volume 7, Issue 20 (3-2012)
Abstract
In order to study the “feasibility assessment of brokerage establishment for quality control of handmade carpets with an emphasis on domestic workrooms”, indicators and quality control criteria of these carpet have been compiled. These indicators have been prioritized according to the views of producers, exporters, professionals and experts of handmade carpets, and then, the pilot quality control of these carpets has been executed for handmade carpets of Kashan. Finally technical, social and economic feasibility of the brokerage establishment on the quality control have been examined based on the result of the pilot implementation and empirical experiments. It is noted that without the help and support of the government and due to lack of incentive of weavers to pay a fee to use the brokerage services, this is not economically feasible.
Mr Seyed Mohammad Mehdi Mirzaamini, Dr Fariborz Seddighi Arfa’ei,
Volume 7, Issue 20 (3-2012)
Abstract
Handmade carpet is considered to be one of most important exporting commodities which enjoys a special place in international markets. However, it has not found such importance in domestic markets and, as a result, today handmade carpets are found much less than machine-made ones in Iranian homes. It comes to mind that such weak usage of handmade carpet can be mainly attributed to its high cost. In this survey research, different affluent and middle class districts of four cities, i.e. Tabriz, Ghom, Tehran and Isfahan, have been studied via four steps. The findings show that high cost of handmade carpets is not the only major factor of low usage of these carpet by the affluent classes of the society, but there are other factors which refer to the unawareness of these classes regarding the special properties of handmade carpets compared with the machine-made ones
Ms Elnaz Pahlevani, Mr Hamidreza Saeedniya,
Volume 13, Issue 32 (3-2018)
Abstract
Today, with the removal of barriers to trade between countries, we are witnessing the emergence of the phenomenon of globalization at the level of international trade and the confrontation of consumers with the products of different countries. This shows the importance of identifying the factors affecting on purchase intention of customers.
The aim of this study was to investigate the effect of three factors of the country origin image, perceived quality and brand familiarity on purchase intention of Iranian handmade carpet customers in Japan. This research in terms of purpose is practical and for collecting was cross-sectional survey data and about variables relationship is a correlation. The population of the study is the Japanese customers of handmade Iranian carpet stores in Tokyo. The statistical sample was determined using the Cochran formula and the available random sampling method, was 385.
The results of the hypothesis test using SPSS software show the impact of all three variables in turn; brand familiarity, perceived quality and country origin image on the Japanese customers purchase intention.
Akram Omidvar Pas Hesar, Amir Mohammad Fakoor Saghih, Alireza Pooya,
Volume 16, Issue 37 (9-2020)
Abstract
Today, increasing competition in the business environment is increasingly encouraging organizations to deliver quality products based on customer demands. In the meantime, the carpet industry is no exception to this one as one of the oldest Iranian industries. In recent years, the focus has been on meeting the demands of customers and more orbital ones. One of the methods for accurately identifying customers' expectations is the method of quality function deployment. In this regard, the present research seeks to identify and apply the views and wishes of customers in the design of handmade carpets in order to adapt to their interests and needs. To determine the expectations and demands of customers and identify the design and engineering requirements of the decision team which includes 12 experts and experts in the field of marketing and sales, design and carpet engineering with a minimum of 15 years of work experience. Then, by using the fuzzy hierarchy process analysis technique, the preference criteria were determined. After completing the matrices of the house of quality, the results indicate that the demand was not like sarkaji and coordination of carpet colors, is most important. Also, the product design matrix output showed that standard Warp fluff and standard Warp sleave great importance. In addition, operations of knotting and carpet payment are the most important operations that companies must pay special attention to in order to increase customer satisfaction from handmade carpets.
