Mrs Hamide Khaksar Astane, Mr Mohammad Mazhari, Mr Naser Shahnooshi,
Volume 4, Issue 11 (3-2009)
Abstract
Carpet is the most important goods for non-oil export in Iran. More than 25 percent of non-oil export income has come from carpet since 40 years ago. It has a high share in the value of non-oil exports in our country. Accordingly, the goal of this research is studying Iran’s hand-woven carpet export and recognizing goal markets and obstacles of being present in such markets. Doing this, firstly, comparative advantage of Iran’s carpet has been calculated during the years 2000-2005 using RCA, RSCA and indices and then it has been tried to find the potential export markets by identifying Iran’s carpet importer countries and prioritizing them using numerical taxonomy method. The results show that in the field of hand-woven carpet, Iran has a comparative advantage for exporting. But downward trend of comparative advantage of hand-woven carpet during the studied years suggests weakening of competitive position of this product in the world. In other words, downward trend of comparative advantage index of hand-woven carpet indicates the gradual loss of our country’s expertise in carpet export. Prioritizing of the target markets show that the main export markets for Iran’s hand-woven carpet are: America, UAE, Japan and Germany respectively.
Mr Ali Vandshoari, Dr Ahmad Nadealian, Dr Aliasghar Shirazi,
Volume 6, Issue 17 (3-2011)
Abstract
Globalization as a part of modern economy has been of huge controversies in different countries including Iran. Since Iran is attempting to increase its non-oil exports and its presence in global markets. Enduring in this competitive worldly market necessitates evaluation of tastes and creation of new markets for the products. Accordingly Iranian hand-woven carpets are among the top exports of the country is looking for a proper position in global trade. Traditional production and concentration on out-dated designs beside blind-weaving and neglecting the customers taste in target markets are the main reasons of the recession in its trade that are in an urgent need of reconsideration. Although carpet is of a great artistic value, its commercial value ought to be kept in mind as well. Studies show that there is a huge gap between carpet production in Iran and its marketing and evaluation of potential customers' taste around the world. It seems as if lack of interest in utilizing modern information technology tools among Iranian carpet traders abroad has caused them not receive enough information about customers' taste and as a result fail in relating the tastes and domestic production. This survey type descriptive study attempts to collect data through field, libraries and internet.
Hamzeh Amin-Tahmasbi, Arezou Saltooni,
Volume 16, Issue 37 (9-2020)
Abstract
Carpets are the most important non-oil export goods in the country. However, due to the sanctions, new conditions have been created for Iran and the industry has undergone changes, losing some of its markets and the possibility of exporting has become more limited. The purpose of this study is to identify the factors affecting the choice of Iran's export market for handwoven carpets. In this regard, after identifying the effective criteria for selecting the target market for Iranian handwoven carpets using the Likert range, the criteria of lesser importance are eliminated using Friedman's method. Then, using the fuzzy Dematel technique, the effectiveness and interaction of the criteria are calculated and finally the factors influencing the choice of the target market for the export of handwoven carpets are determined. The results of this study showed that the factors of legal environment, legal registration of Iranian names and plans, GDP, target market tastes, export through bank LC and expected quality are the most influential factors on others, respectively.
