Quarterly Scientific-Research Goljaam

Conservation and preservation of carpet design cartoons requires a scientific con servation plan appropriate for each case study. The research into the carpet designs of Kerman and Isfahan regions was carried out in 2003 in order to gain access to a comprehensive and exact method for their conservation. In this research, besides the differences in the techniques of producing carpet designs in these regions - based on microscopic observations - the kind of paper fibers used in Kerman was realized as a pine wood byproduct, while the Isfahan region cartoon paper was from ashwhite and pine trees. The kind of dyes that have been used in colouring of carpet designs in Kerman and Isfahan was determined on the basis of the elemental analysis of SEM and FTIR spectrum. Subsequently, the organic origin of the following dyes was established: black, dark- blue, blue, red and the black ink of the checkered paper (manual and printed). The other dyes were mineral. The compound white colour in Kerman carpet designs was white lead and the compound white of Isfahan (except light blue) was zinc oxide.

Globalization as a part of modern economy has been of huge controversies in different countries including Iran. Since Iran is attempting to increase its non-oil exports and its presence in global markets. Enduring in this competitive worldly market necessitates evaluation of tastes and creation of new markets for the products. Accordingly Iranian hand-woven carpets are among the top exports of the country is looking for a proper position in global trade. Traditional production and concentration on out-dated designs beside blind-weaving and neglecting the customers taste in target markets are the main reasons of the recession in its trade that are in an urgent need of reconsideration. Although carpet is of a great artistic value, its commercial value ought to be kept in mind as well. Studies show that there is a huge gap between carpet production in Iran and its marketing and evaluation of potential customers' taste around the world. It seems as if lack of interest in utilizing modern information technology tools among Iranian carpet traders abroad has caused them not receive enough information about customers' taste and as a result fail in relating the tastes and domestic production. This survey type descriptive study attempts to collect data through field, libraries and internet.

 Hand-woven carpet is among the most important manufacturing product of Iran that is produced mainly for export, and due to its exceptionally strong and artistic aspects, it is very popular around the world, especially in Western countries. The artistic components mixed with culture, customs, traditions, religion and architecture of Iran combined with a high diversity of designs and motifs, patterns and colors, have made Persian carpets not commercial flooring but a valuable brand. For this product, like other products, different technologies are used during the time to meet the manufacturers' needs, although the penetration of technology in carpet is significantly slow. The topic of this paper is the use of technology for weaving in the context of the supply chain that is associated with much controversy. In other segments of the supply chain, including spinning, dyeing, design and painting, payment, promotion, marketing, sale and export, the technology is used with different sensitivities. Here, different view regarding the use of technology in weaving phase of the supply chain has been evaluated. Obviously, due to differences of opinion in this regard, the author finally proposes his recommendation